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Ooyala unveils integrations and workflows for google cloud video intelligence, avid media composer and teravolt
MUMBAI: Ooyala, a leader in content supply chain solutions, will showcase a range of new integrations and features for its Ooyala Flex Media Platform at NAB 2019. Among those features highlighted at the Ooyala booth – #SV1000 – the Ooyala Flex Media Platform now integrates with Google Cloud Video Intelligence, Google Cloud’s AI and Machine Learning products, for precise video analysis and metadata enrichment.
The Ooyala Flex Media Platform is an open and extensible video management solution that simplifies and streamlines the entire content supply chain, from production to profit, significantly reducing costs and complexity while increasing revenue. It seamlessly integrates with legacy solutions and is already being used by many of the world’s leading organizations offering entertainment, news and sports content, such as HBO, Turner and Arsenal Football Club.
New integrations and features include:
Enhanced OoyalaMAM: This completely fresh look and feel, developed with feedback from sports content creators, distributors and other high-volume content companies, delivers a whole new user experience, and includes state-of-the-art search and filtering of assets;
Adobe Premiere Pro workflows and panels: Users can now search for content within the Adobe Premiere Pro user interface without leaving the creative Adobe environment; users also can open content collections from OoyalaMAM within Premiere for further streamlined editing and multi-platform distribution;
Sports workflows with TeraVolt’s new Jupiter sports entertainment editing suite: Ideal for sports and live events, Ooyala Flex Media Platform now enables fast clipping of live streams and effortless highlight creation in concert with the enhanced-TV services provided by this Hamburg, Germany-based multiplatform-distribution innovator;
Avid integration: The Ooyala Flex Media Platform integrates with Avid’s editing tools, storage and production asset management solutions. At NAB 2019, Ooyala will showcase import, process and push media and metadata to Avid Media Composer from the Ooyala Flex Media Platform; users can also clip assets in OoyalaMAM for editing with Avid.
“The Ooyala Flex Media Platform is at the forefront of shaping the content supply chain revolution. It’s the key to solving one of the industry’s biggest pain points: how to get content to market faster, at a lower cost,” said Jonathan Huberman, CEO, Ooyala. “These new features are just one example of how Ooyala is continuing to innovate and improve the way video content is created, managed, curated, orchestrated, published, and monetized.”
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Happy Pawdcast launches merchandise with The Souled Store
Season 2 success leads to co-branded line celebrating pet-parent bond.
MUMBAI: The Happy Pawdcast just gave fans something to wag their tails about because when your favourite pet show gets merch, even the couch starts feeling like a runway. Building on the momentum of Season 2 which reached over 14 million pet lovers, clocked more than 20,000 hours of content consumption and engaged over 23,000 users, The Happy Pawdcast has teamed up with The Souled Store for an exclusive co-branded merchandise collection. The line translates the podcast’s emotional core into wearable designs that celebrate the everyday bond between pets and their parents.
Hosted by Sonali Bendre and Icy Behl, Season 2 featured candid conversations with celebrity pet parents including Remo D’Souza, Diana Penty, Kubbra Sait, Rohan Joshi, Karan Wahi, Tusshar Kapoor and Amala Akkineni. The episodes tackled responsible adoption, stray welfare, pet emotional well-being and debunked common care myths, earning strong resonance across digital platforms.
Sonali Bendre said, “Season 2 reaffirmed how deeply people connect with stories around pets, responsibility, and companionship. This collaboration with The Souled Store is a natural extension of that bond, taking the conversations beyond the screen and turning shared emotions into something tangible for pet parents.”
Rose Audio Visuals head of marketing & branded content Megha H Desai added, “With Season 2, The Happy Pawdcast evolved from a content property into a strong, community-led IP. The collaboration with The Souled Store reflects our approach to building meaningful extensions around our shows where audience insight, brand alignment, and scale come together.”
The Souled Store co-founder Vedang Patel noted, “Pet parenting today is as much about identity and expression as it is about care and responsibility. This collaboration allowed us to tap into a deeply engaged, emotionally invested community and co-create designs that feel authentic and accessible.”
Produced by Rosepod (the podcasting division of Rose Audio Visuals), the merchandise marks the podcast’s shift from audio-video content into a broader lifestyle IP, while aligning with The Souled Store’s focus on pop-culture-led, community-first products and its animal welfare initiatives through World For All.
In a pet-parent world where love often comes with a leash and a hoodie, The Happy Pawdcast isn’t just telling stories anymore, it’s letting fans wear them, proving the bond between humans and their fur-babies deserves more than likes, it deserves to be flaunted.
