MAM
OOH ads in Delhi-NCR show News18 India’s dominance on counting day
Mumbai: News18 India has launched an outdoor campaign to showcase its dominance over its key competitor on the counting day of the 2024 Lok Sabha elections.
The outdoor ads installed in prime locations across Delhi-NCR, communicated the leadership of News18 India, targeting its nearest competitor.
As per the data released by the Broadcast Audience Research Council (BARC), News18 India recorded a whopping 7.69 crore (unrolled) reach on Counting Day. The number one Hindi news channel was at 3.74 crore reach (rolled), leaving behind all its competitors. (Source: BARC | Metric: Reach TG: 2+ | Period: 04th June’24,24 Hrs | Market: HSM |*As per BARC CER)
On the counting day of the 2024 Lok Sabha elections, the News18 network achieved an unprecedented reach of 16.20 crore, surpassing the television reach of the 2024 IPL Finale, which was 10.90 crore. (Counting Day Unrolled Data | Source: BARC | Channel: Network18 (20 channels) | Metric: Reach TG: 2+|Period: 04 June 24, 24 Hrs I Market: All India) (IPL Finale | Source: BARC | Channel: Star Sports (13 channels) Metric: Reach TG: 2+| Period: 26th May’24, 24 Hrs | Market: All India)
MAM
Publicis Groupe acquires sports marketing agency 160over90
Deal strengthens Publicis Sports with global scale and talent partnerships.
MUMBAI: Publicis Groupe has just scored a major goal in the sports marketing arena and this time, it’s not just about fans in the stands, but brands looking to win big. The French advertising giant has entered into a definitive agreement to acquire 160over90, a leading global sports and culture-first agency that is part of WME Group. The move builds on Publicis Sports’ recent expansions, including the acquisitions of Adopt and Bespoke in 2025, a partnership with Magic Johnson Enterprises, and the launch of Influential Sports.
The combined Publicis Sports group will be led by Suzy Deering, CEO of Publicis Sports. Robbie Henchman, most recently President of 160over90, will stay with WME Group as Senior Partner and President of its brand representation business while overseeing the strategic partnership between WME Group and Publicis Groupe.
160over90 employs over 670 people across the US, UK, EMEA and APAC. It specialises in creating meaningful connections between brands, sports events, properties and culture. The sports media market is valued at $150 billion globally, while sports sponsorships have crossed $90 billion, yet many marketers still struggle with fragmented and outdated approaches.
With this acquisition, Publicis aims to offer brands a more unified solution through greater scale and reach across key markets, data-first optimisation powered by the Publicis Sports Intelligence platform, activation of the creator economy via Influential, and a new strategic talent and entertainment partnership with WME Group.
Publicis Groupe CEO Arthur Sadoun described sport as one of the most high-value channels in the age of AI. “This acquisition is the latest demonstration of our ongoing commitment to investing in the channels and capabilities that deliver the highest value for our clients,” he said.
Publicis Connected Media CEO Dave Penski added that sport has become the most powerful intersection of culture, commerce and community.
WME Group president and managing partner Mark Shapiro noted that combining 160over90 with Publicis Sports will create an unmatched offering for brands seeking deeper connections with sports fans.
In a fragmented sports marketing landscape, Publicis has clearly decided that the best way to win is to bring the whole team together turning scattered plays into one powerful, end-to-end strategy that connects brands to fans in meaningful and measurable ways.
