MAM
Onsitego revamps its visual and corporate Brand Identity
MUMBAI: Onsitego, a leading provider of after-sales services, has revamped company’s brand identity and unveiled it along with the launch of a new website supported by a multi-faceted marketing campaign to drive awareness about the company’s value proposition.
The brand provides protection plans like extended warranty and damage protection, and boasts to have 30 different electronic categories and over 300 plans available on its new website. One can get a protection plan for a smart-phone, laptop or television amongst popular categories and even for a fitness tracker or a trimmer. The website makes it easy for people who have bought a new device or appliance to choose the best suited protection plan for them. It also tells them how much they are likely to save in repair costs if a device breaks down.
Apart from a digital marketing campaign, Onsitego has also launched an in-store campaign to promote its services at partner stores of Vijay Sales, Croma, Sanket India, Great Eastern, Value Plus, Vivek and also general trade stores.
Onsitego is growing at a rate of 80-100% y-o-y and has more than 5 million customers today. The company is leading the after-sales service industry that is touted to become $5.3 billion in size over the next 3-4 years. Onsitego currently provides device protection, brand warranty, installation, maintenance services and is soon going to launch on-demand repair services for the Indian consumers. The brand covers all electronic categories for the segment and their service plans are widely available across electronics stores and online marketplaces like Amazon.
Speaking about the benefits for consumers, Kunal Mahipal, CEO, Onsitego said “We see that the customer works and lives at a frenetic pace, and he demands not good, but great, prompt service. People also don’t want to risk incurring financial loss with expensive gadgets. We have been successful so far because we are able to deliver on this expectation with our ‘Wow’ service philosophy.”
“The Onsitego brand promise is to undo the unexpected 'bad' thing that happens in someone's life. The brand delivers unexpected 'good' things or 'Wow' experiences to customers through its hassle-free service. If a device or appliance gets damaged or stops working, we fix it and have it up and running in no time. Our new tagline ‘Good Things Last Longer with Onsitego’ – pretty much sums up this proposition for us”, added Kunal Mahipal, CEO, Onsitego.
Brands
Devyani International names Sandeep Anand, Robinder Singh in key roles
Pizza Hut and Costa Coffee businesses see leadership refresh from April
MUMBAI: Devyani International has strengthened its senior leadership bench with a fresh set of appointments across its key brands, Pizza Hut and Costa Coffee, signalling a sharper focus on growth and brand momentum.
The company has appointed Sandeep Anand as chief marketing officer and business head for Pizza Hut. His appointment, approved by the board via a circular resolution on April 3, follows a recommendation by the Nomination and Remuneration Committee, as reported by CNBC-TV18. Anand will officially step into the role on April 6, 2026.
He takes over from Vijay Gogate, who currently serves as chief executive officer for Pizza Hut within the company’s operations. The move marks a strategic transition as the brand looks to sharpen its marketing and business playbook in a competitive quick service restaurant market.
Anand brings over two decades of experience across the food and FMCG sectors, with a strong track record in brand building and innovation. His career spans roles at major consumer-facing companies including Domino’s, Zydus Wellness, Zomato, GSK Consumer Healthcare, Reckitt and Ranbaxy, giving him a well-rounded perspective on both scale and agility.
Alongside this, Robinder Singh has been appointed business head for Costa Coffee and the company’s airport operations. He too will assume his new role on April 6, bringing more than 18 years of experience in operations, business expansion and customer experience transformation.
The twin appointments come at a time when Devyani International is doubling down on leadership depth to steer its portfolio through evolving consumer preferences and heightened competition. With fresh faces at the helm of two key verticals, the company appears set to brew up its next phase of growth with renewed energy.
