Brands
Onsitego partners with Unilet
Mumbai: Onsitego, an Indian device care company for digital devices, consumer electronics, and home appliances, is pleased to announce its strategic partnership with Unilet, a pioneering name in the consumer electronics and technology retail sector in India.
Onsitego’s cutting-edge device protection and support services have seamlessly integrated into Unilet’s retail ecosystem, offering customers a holistic solution to safeguard their valuable electronic devices.
The combined strengths of Onsitego and Unilet are expected to create synergy, benefiting customers and elevating the overall standard of service.
Onsitego EVP sales and business development Manish Kumar expressed his enthusiasm about the collaboration, stating, “We are thrilled to join forces with Unilet, which has emerged as one of the largest and fastest-growing electronics and consumer appliances retail chains. This partnership aligns with our commitment to ensuring that customers can enjoy their electronic devices worry-free.”
Unilet MD Humayun Fiaz shared his views on the collaboration, stating, “At Unilet, our focus has always been on delivering the best possible experience to our customers. Partnering with Onsitego allows us to enhance our service offering by providing customers with comprehensive device protection and support solutions. Onsitego is renowned for its industry-leading device protection plans, including extended warranties, damage protection, and technical support for a wide range of electronic devices. We believe this collaboration will set new benchmarks in customer satisfaction and loyalty.”
Brands
Faber-Castell India appoints Sunaina Haldar as director – marketing
With stints at Tata, SleepyCat and ADF Foods under her belt, Haldar is primed to redraw Faber-Castell’s brand story
MUMBAI: Faber-Castell India has poached Sunaina Haldar from ADF Foods, appointing her director – marketing as the German stationery brand looks to muscle up in a category that is rapidly reinventing itself around creativity and self-expression.
Haldar hit the ground running. “My first couple of weeks have been incredibly energising, understanding consumers, visiting markets, engaging with retailers and immersing myself into the world of Faber-Castell Group,” she said.
She arrives with considerable firepower. At ADF Foods, Haldar ran marketing across India and international markets for a portfolio spanning Ashoka, Aeroplane, Camel and ADF Soul. Before that, she was vice-president – marketing at direct-to-consumer mattress brand SleepyCat, where she helmed brand, content and performance marketing. Her résumé also includes a stint leading marketing, new product development and CRM for Tata SmartFoodz at Tata Consumer Products, no small proving ground.
Between corporate roles, Haldar also operated as a fractional CMO for early-stage startups, building marketing strategy and operational structures from scratch, a signal that she knows how to move fast with limited resources.
With 18 years straddling FMCG, D2C and the startup world, Haldar now takes the reins at a brand that has long owned the classroom but is clearly hungry for the living room. In a stationery market where the pencil has become a lifestyle statement, Faber-Castell has picked someone who knows exactly how to sell that story.
