MAM
Online marketing expected to grow 20% in 2005: eMarketer
MUMBAI: The Orlando Forum will be featuring the best practice leaders, case studies and techniques to boost online return on investment (ROI). This forum was announced by Strategic Research Institute and is designed to help big brands use the Internet as a successful marketing, advertising, and customer relationship building channel.
eMarketing 2005: Online, Strategies, Tools & Trends for Success, it will be held on 19 and 20 May at the Renaissance Orlando Resort at Sea World in Orlando.
Practical advice from industry leaders and practice experts will be shared on some of the latest trends, research, case studies, technologies, tools and partnership programs to help brands leverage the resurgence of the Internet as a marketing channel.
According to eMarketer, “Online ad spending jumped nearly 30 per cent to $9.4 billion and is expected to grow more than 20 per cent this year.” AOL Media Networks and One Real World will be sponsoring the event.
The list of speakers at the forum include:
Geoff Ramsey, Co-Founder, and CEO, eMarketer
Mary Bermel, Vice President Interactive and Communications, Global Brand Advertising, Hewlett-Packard
Chris Churchill, CEO, Fathom Online
Kevin Lee, CEO, Did-it.com
Peter Blacker, AOL Media Networks
Ted McConnell, Manager, IT Research and IT Fellow, Procter & Gamble
Rikki Khanna, Account Supervisor, AKQA
Dave Balter, Founder, BzzAgent Inc.
Jim Sterne, President, Web Analytics Association
Kathleen Olvany Riordan, Vice President, Internet and E Marketing, Kraft Foods
Andy Sernovitz, CEO Gaspedal and Cofounder, Word of Mouth Marketing Association
David Dickey, Director, Internet and New Media, Sprint
Scott Olrich, Founder, Responsys
Pete Blackshaw, Chief Marketing and Customer Satisfaction Officer, Intelliseek
Jeremy Helfand, Vice President and General Manager, Advertising.com
Brands
Adani Airport Holdings and Blinkit launch India’s first in-terminal quick commerce service at Mumbai’s Terminal 2
Passengers at Chhatrapati Shivaji Maharaj International Airport can now order essentials on the Blinkit app and have them delivered within minutes
MUMBAI: Forget the overpriced airport shop. Travellers rushing through departures at Mumbai’s Chhatrapati Shivaji Maharaj International Airport can now order essentials on their phones and have them delivered within minutes, right to their gate.
Adani Airport Holdings Limited, India’s largest private airport operator, has partnered with quick commerce platform Blinkit to launch what the two companies claim is India’s first in-terminal quick commerce service. The service is live at Terminal 2, domestic departures, and allows passengers to order through the Blinkit app for delivery anywhere within the terminal, including boarding gates, lounges, the food court and select partner outlets. Deliveries are handled by trained on-ground personnel, ensuring a seamless experience without disrupting travel timelines.
The product range covers travel accessories, electronics, snacks, books, baby care and personal essentials. Permissible liquids including packaged water, cold beverages and juices are sourced from approved in-terminal inventory, in line with airport security protocols.
An AAHL spokesperson said the initiative was part of a broader push to reimagine digital services at airports. “Bringing app-based convenience into the terminal allows passengers to make better use of their time and raises the overall service standard,” the spokesperson said, describing it as a step towards building “more responsive and passenger-centric airports.”
For Blinkit, the tie-up extends quick commerce into a high-frequency, high-intent environment. For AAHL, it reflects a strategic push to grow non-aeronautical revenue through digitally enabled retail, a increasingly important revenue stream for airport operators worldwide.
You are already late for your flight. At least now you do not have to be thirsty too.
