MAM
Onetab appoints Judah Guber as VP of strategy and partnerships
Mumbai: Onetab, the generative AI SaaS startup launched by Saket Dandotia and Alok Patil has today announced the appointment of Judah Guber as vice president of strategy and partnerships.
Judah, who holds an impressive track record of success and a wealth of experience of over 15 years, will play a pivotal role in shaping and executing Onetab’s strategic initiatives and fostering key partnerships to drive the company’s growth.
As vice president of strategy and partnerships, Judah will be responsible for spearheading Onetab’s strategic planning, identifying new business opportunities, and forging meaningful partnerships that align with the company’s vision and goals. Before this, Judah was VP of marketing and partnerships of NAM (National Arbitration and Mediation), one of the premier dispute resolution providers. He has also worked with and advised several successful SAAS platforms over this journey.
Speaking on his new role, Onetab VP of strategy and partnerships Judah Guber said, “I am thrilled to be joining Onetab and look forward to contributing to the company’s growth. We are living in exciting times, and this is a great opportunity for us to build something in the highly evolving AI and SaaS space. Onetab’s commitment to innovation and its distinct approach to Generative AI in the SaaS landscape presents tremendous development prospects. I am excited to lead strategic initiatives and build partnerships that will propel Onetab to new heights.”
Onetab founder Saket Dandotia commented, “We believe in the power of innovation to alter the way teams collaborate at Onetab. The appointment of Judah comes at a time when we are looking to scale up efficiently and we can see a lot of potential with him on board which will help us direct Onetab in an upward manner. We all look forward to working cohesively and reinventing the future of Generative AI in SaaS models.”
Onetab aims to provide seamless communication and collaboration with its proprietary custom LLM model, designed to revolutionize the way teams interact and work together. This feature of the start-up sets it apart from the current competition in the market.
MAM
Lego brings Messi, Ronaldo, Mbappé, Vinicius together
Campaign clocks 314 million views ahead of FIFA World Cup 2026 buzz.
MUMBAI: Four legends, one frame and not a single tackle in sight. Lego has pulled off a crossover few thought possible, uniting Lionel Messi, Cristiano Ronaldo, Kylian Mbappé and Vinícius Júnior in a single campaign ahead of the FIFA World Cup 2026 only this time, they’re building dreams brick by brick.
Titled “Everyone wants a piece”, the campaign features the quartet assembling a Lego version of the World Cup trophy, before placing miniature versions of themselves atop it, a playful nod to football’s ultimate prize. Shared widely across social media, the ad carries a pointed disclaimer: it is not AI-generated, a subtle but telling signal in an era where even reality is often questioned.
The numbers tell their own story. The campaign has already crossed 314 million views on Instagram across the players’ accounts, with fans hailing it as a rare, almost nostalgic moment particularly for the reunion of Messi and Ronaldo, whose last shared campaign ahead of the 2022 World Cup became one of the platform’s most-liked posts.
Beyond the film, Lego is extending the play with exclusive, player-themed sets tied to each of the four stars, part of a broader football-led programme designed to ride the global momentum building towards 2026. The idea, as echoed by the players themselves, leans into the parallels between football and play experimentation, creativity, failure, and triumph.
Messi described the sets as a way to bring on-pitch moments into an imaginative, hands-on world, while Ronaldo called the transformation into a Lego figure a rare honour, blending sport with storytelling. Vinícius, meanwhile, struck a more personal note, recalling childhood moments of building with Lego and framing creativity as a universal language that transcends borders.
The timing is no accident. With the 2026 World Cup set to run from June 11 to July 19 across the United States, Canada and Mexico, and featuring an expanded 48-team format, global anticipation is already building. Argentina, led by Messi, will enter as defending champions, adding another layer of intrigue.
For Lego, the campaign does more than celebrate football, it taps into its mythology. Because when icons become figurines and rivalries turn into play, the beautiful game finds a new kind of pitch. one built, quite literally, by hand.
