Brands
OnePlus short film personifies Diwali
MUMBAI: OnePlus, a mobile technology startup, has released a short film titled “The Perfect Partner for a #HappyDiwali” to mark the beginning of the festivities as part of its Diwali Dash campaign 2017.
This year’s creative aims to engage with youth through a clutter-breaking story-line in a true OnePlus style. The video is a first of its kind take on Diwali festival with a cheerful vibe which aims to appeal the millennials. Once again OnePlus brings offbeat content to audiences which they can relate to and enjoy, in line with the OnePlus’ ‘Never Settle’ motto.
OnePlus India general manager Vikas Agarwal said, “The idea was to develop a simple yet entertaining creative that is not just relatable but also leave you with a smile on your face.”
The video personifies Diwali as the most ravishing festival who works hard to fulfill everyone’s dreams and wishes but is eventually bogged down by all the madness surrounding the festival. In a way, she reflects the lives and challenges of a modern youth who is expected to multi-task and consistently deliver on everyone’s expectations.
In this case, Diwali lacks a partner who can help her retain the title of the ‘Star Performer’ and help her through multi-tasking and making the festival memorable for everyone. OnePlus 5 comes to her rescue as the perfect partner for Diwali which brightens her up with the power of 8GB RAM, highest resolution Dual Camera System and Dash Charge for fastest charging, making for a #HappyDiwali.
Dentsu Digital India senior creative director Rajesh Narasimhan says: “Diwali is when brands go berserk, so it is imperative that we push ourselves to serve consumers some explosive stuff and break through the clutter. Narratives are changing and so are film durations.”
Brands
Gomechanic expands nationwide roadside repair services
200 service bikes now live in major cities, with 300 more planned by mid-2026.
MUMBAI: Gomechanic just gave India’s roads a roadside guardian angel because when your car decides to throw a tantrum at midnight, even the best mechanic needs wheels of his own. Gomechanic, a leading player in India’s automotive service industry, has announced the nationwide expansion of its Roadside Repair Services (RSR), aiming to deliver fast, reliable and tech-enabled assistance to car owners across the country.
The service addresses critical gaps in India’s fragmented roadside assistance market by ensuring trained mechanics reach customers promptly during unexpected breakdowns. It is designed to be especially supportive for individuals driving alone or in unfamiliar areas, with a strong focus on women’s safety and trust during every interaction.
In Phase 1, Gomechanic has deployed 200 service bikes across key cities including Mumbai, Pune, Delhi NCR, Bangalore, Hyderabad, Kolkata, Amritsar, Jaipur and Ahmedabad. Phase 2 will add another 300 bikes, taking coverage to all major cities by the second half of 2026.
The service offers essential support such as flat tyre assistance, battery jump-starts and fuel delivery, backed by 24×7 availability and multilingual customer support. Customers can request help through the Gomechanic mobile app or by calling the dedicated helpline 9388893888.
Gomechanic co-founder and CEO Himanshu Arora said, “Every journey in India is unique, and every car user deserves the security of knowing professional help is never far. With GoMechanic’s Roadside Repair Services, the focus is on reducing downtime during unexpected breakdowns.”
Gomechanic co-founder and COO Muskaan Kakkar added, “This is more than just a service expansion; it is about building trust and reliability for every Indian car owner.”
In a country where breakdowns don’t check the clock or the map, Gomechanic isn’t just fixing cars on the roadside, it’s giving drivers the confidence to keep moving, one reliable rescue at a time.
