MAM
ONEOTT iNTERTAINMENT launches its enterprise networking solutions brand “CELERITYX”
Mumbai: India’s fourth largest private internet service provider ONEOTT iNTERTAINMENT Limited (OIL), the broadband subsidiary of Hinduja Global Solutions (HGS) announced that it is foraying into the fast-growing enterprise solutions segment in India, leveraging its expertise in technology and domain knowledge gained through its B2C business.
The new brand – CelerityX offers a portfolio of bespoke digital solutions for enterprise customers of any scale or strength.
“CelerityX” combines the word “Celerity”, meaning swiftness or speed, with the letter “X”, which connotes advanced, cutting-edge technology. The brand name reinforces the strong focus on speed, agility, and technology.
CelerityX is all about making networking as easy as using a couple of clicks. The brand offers a comprehensive suite of enterprise solutions, including cutting-edge Broadband over Satellite (BoS), Fiber, and 5G MESH networks, as well as zero-touch digitally enabled industry solutions, across on-premises, cloud, and platform economy environments. Irrespective of the size and scale of the enterprise, CelerityX solutions empower businesses to achieve new heights of efficiency and performance, including significant improvement in productivity and uptimes and definitive reduction in costs.
Digital Media Business whole-time director at HGS and head Vynsley Fernandes said, “We are thrilled to introduce CelerityX to the business world. The brand drives forward our value proposition of making networking faster and simpler for enterprises that demand speed, performance, and reliability. CelerityX will leverage the installed pan-India infrastructure, footprint and network of not only NXTDIGITAL and OIL but also a host of partners who want to monetise their assets.”
CelerityX chief business officer at OIL and business head Sameer Kanse, said, “As an enterprise solutions business, CelerityX is committed to providing innovative solutions and exceptional customer experience. With CelerityX, complexity meets simplicity to empower enterprise businesses for unprecedented success. We provide a complete suite of enterprise networking and connectivity solutions to simplify, secure, and enhance the performance of applications in the cloud economy through a digitally enabled service experience.”
CelerityX is a digitally-enabled networking solution brand that leverages the over 350 city network built by OIL and works extensively with over 10,000 partners of NXTDIGITAL, the Digital Media division of HGS across India to create a pervasive, high-uptime and managed network. CelerityX offers a single interface for feasibility, service delivery visibility, assurance, and billing, allowing enterprises to focus on business outcomes while it manages the network delivery.
MAM
Ad:tech honours 2026: Full list of winners announced
Expanded awards spotlight winners across 22 categories as industry doubles down on intelligent automation
NEW DELHI: Marketing’s tech elite took the spotlight as the ad:tech honours 2026 returned with a sharper focus on AI, data and immersive media, signalling how deeply technology now underpins brand strategy. Held at Yashobhoomi on March 17, the second edition drew industry leaders to celebrate innovation that is reshaping engagement and performance.
Presented with the International Advertising Association India chapter and new partner Huella, the awards expanded from 8 to 22 categories, tracking the rapid convergence of creativity, automation and analytics.
The winners’ list reads like a snapshot of marketing’s future. In affiliate and partner marketing, Lyxel & Flamingo – Boat and Paytm Ads – Giva took silver. Mobavenue Media Private Limited struck gold in AI-driven dynamic creative optimisation, alongside a silver for Laqshya Media Limited.
Creative AI collaboration saw Rediffusion Brand Solutions Private Limited win gold, with Saltinc Consulting Private Limited securing silver. Laqshya Media Limited continued its strong run, taking gold in AI conversation agents and adding multiple wins across categories, including silver in GenAI-led creative and both gold and silver in interactive DOOH campaigns for Tanishq and Tata Coffee.
Predictive AI honours went to Strong Metrics and Tyroo, both silver, while Orient Bell Limited picked up silver in immersive retail tech. In GenAI-led creative, Laqshya Media Limited, Salt – Kotak and Sumimoto each secured silver, reflecting the crowded race in generative creativity.
Publicis bagged silver in influencer management and gold in performance marketing, where it shared the stage with Arm Worldwide and The Trade Desk, both silver. Glad U Came Private Limited stood out with gold in influencer measurement and analytics.
Marketing automation saw CereOne Media Pvt. Ltd. and Globale Media win silver, while ADMOTT Private Limited claimed silver in OTT innovation.
Programmatic media categories highlighted the shift to advanced targeting and connected screens. Mobavenue Media Private Limited clinched gold in connected TV advertising, with Animmoov Digital Media Pvt Ltd – Asus and Lyxel and Flamingo taking silver. Cheggout Services Private Limited won silver in retail media advertising, while Paytm Ads – Versuni secured gold.
On social platforms, Vayner Media India took gold in community and UGC engagement, with Under 25 – Oppo winning silver. Segumento rounded off the list with silver in the innovation category.
Jaswant Singh, country managing director at ad:tech India, underscored the momentum, saying generative AI and data-driven decision-making are now central to marketing impact. Neena Dasgupta, IAA mancom member and chief executive and founder at The Salt Inc Consulting, added that the awards celebrate not just technology, but “the people, the creativity, and the relentless effort behind it.”
Backed by Comexposium Group, ad:tech New Delhi has long tracked digital disruption. Now, with the honours, it is rewarding those who are not just adapting to change but engineering it.
In an industry racing towards automation, the message from 2026 is unmistakable. The future of marketing will be written not just in ideas, but in algorithms.
