AD Agencies
OneNative Advertising becomes CereOne Media, unveils holistic digital approach
Mumbai: In the realm of digital marketing, where consumer engagement demands innovation, Mumbai-headquartered OneNative Advertising integrated digital media advertising company, has taken a bold step towards redefining its identity. The company has transformed itself into CereOne Media, a holistic digital marketing solutions provider committed to crafting authentic connections between brands and users. Established in 2017, the company has emerged as a key player in the digital media advertising landscape, with headquarters in Mumbai and offices in Delhi, Bangalore and a subsidiary in Singapore. The decision to rebrand stems from a strategic shift towards a more comprehensive and thoughtful approach to marketing.
CereOne: Nurturing Meaningful Connections in the Digital Era
CereOne Media represents a significant evolution from native advertising to a comprehensive suite of solutions designed to meet the challenges of the digital age. The company now offers advertising solutions across the ecosystem of Connected TV, Programmatic Digital Out of Home (pDOOH), innovative content marketing, high impact – sustainable advertising via WeTransfer and more. The underlying commitment to deep thinking and strategy remains unchanged, promising a unique and effective approach in the competitive digital marketing landscape.
“Our new identity, CereOne Media, signifies our dedication to deep thought and strategy in the digital marketing space,” said CereOne Media founder-director Deepak Karnani. ” Within the digital media universe, consumers keep moving between mediums the need of the hour is a channel approach across digital media, where the users can be reached seamlessly – true to our motto of making brands matter in moments that matter.”
“We are excited about the possibilities that CereOne Media opens up for brands in the digital
marketing landscape,” added CereOne Media co-founder Harish Patil. “At CereOne Media, we believe that every brand interaction should be an experience that is not just welcomed but also wanted, invited in and not blocked.” The Essence of CereOne: A Thoughtful Blend of Mind and Unity The name CereOne is a fusion of “Cere,” derived from the Latin “cerebrum,” reflecting the focus on deep thought and strategy, and “One,” signifying a holistic approach where all solutions converge seamlessly. The vibrant and exciting pink, combined with a bright orange colour scheme, conveys warmth and collaboration. A commitment to making brands matter in moments that matter At CereOne Media, the commitment is to empower brands to come to life and connect with their audience in moments that truly matter. The rebranding emphasizes the company’s dedication to helping brands tell their stories in a way that resonates, inspires, and leaves a lasting impression.
Stay tuned as CereOne Media unfolds its journey, sharing more insights into the transition and the expansive range of services designed to elevate brands in the digital space.
AD Agencies
AdTrust Summit 2026 to examine trust, AI and Gen Alpha in advertising
Two-day summit in Mumbai to explore ethics, regulation and the future of advertising trust
MUMBAI: At a time when advertising is navigating a delicate trust deficit, the Advertising Standards Council of India is preparing to bring the industry to the table. On 17 and 18 March, the body will host the inaugural AdTrust Summit 2026 in Mumbai, a two-day gathering designed to spark conversation around responsibility, regulation and credibility in modern advertising.
The summit, to be held at the Jio World Convention Centre in Bandra Kurla Complex, will bring together leaders from advertising, media, technology and policy to examine how brands can build trust in a marketplace increasingly shaped by algorithms, influencers and artificial intelligence.
In an age of deepfakes, dark patterns and blurred lines between content and commerce, the question is no longer just how brands capture attention, but whether audiences believe what they see. The AdTrust Summit aims to unpack that challenge.
Day one will turn its attention to the youngest digital natives. Titled Decoding Gen Alpha, the session will unveil ‘What the Sigma?’, a study by ASCI and Futurebrands Consulting that explores how children growing up in a hyper-digital environment encounter advertising and commercial messaging.
The report presentation will be delivered by Santosh Desai, founder and director at Think9 Consumer Technologies and a social commentator known for his insights into consumer behaviour. The discussion that follows will attempt to decode how Gen Alpha consumes media, interacts with brands and navigates the growing overlap between entertainment and marketing.
In a move that mirrors the subject itself, two Gen Alpha students will also join the conversation, offering a rare perspective from the generation advertisers are trying to understand.
The second panel of the day will shift the focus from observation to implication, asking what the report’s findings mean for brands, agencies and society. Speakers include Karthik Srinivasan, communications strategy consultant; Preeti Vyas, president at Mythik; and Abigail Dias, associate president planning at Ogilvy. The session will be moderated by Sonali Krishna, editor at ET Brand Equity.
Day two moves from insight to regulation. Under the theme From Compliance to Trust, ASCI will release its Ad Law Compendium, a comprehensive guide to India’s advertising regulations.
The day will open with a keynote by Sudhanshu Vats, chairman at ASCI and managing director at Pidilite Industries, followed by a chief guest address by Sanjay Jaju, secretary at the Ministry of Information and Broadcasting.
Legal experts from Khaitan & Co., including Haigreve Khaitan, senior partner, and Tanu Banerjee, partner, will present an overview of the current advertising law landscape in India and examine whether existing frameworks are equipped to deal with emerging technologies and formats.
Subsequent panels will explore issues increasingly shaping the industry’s ethical compass. Conversations will range from the limits of persuasive design and the rise of dark patterns, to the growing scrutiny brands face from digital creators and consumer watchdogs.
One session will also feature Revant Himatsingka, widely known online as the Food Pharmer, whose critiques of packaged food brands have sparked debate around transparency and corporate accountability.
Later discussions will turn toward media literacy among Gen Alpha, asking how children can be equipped to navigate a digital world where gaming, content and commerce are becoming indistinguishable.
The summit will conclude with a final panel on the future of advertising, bringing together voices from agencies, legal circles and technology platforms to discuss how innovation, intelligence and integrity can coexist.
For an industry built on persuasion, trust has always been its quiet currency. But as audiences grow more sceptical and digital ecosystems more complex, that currency is under pressure.
Events like the AdTrust Summit suggest the advertising world knows it cannot afford to take credibility for granted. The real challenge now is turning conversation into commitment.
