AD Agencies
OneNative Advertising becomes CereOne Media, unveils holistic digital approach
Mumbai: In the realm of digital marketing, where consumer engagement demands innovation, Mumbai-headquartered OneNative Advertising integrated digital media advertising company, has taken a bold step towards redefining its identity. The company has transformed itself into CereOne Media, a holistic digital marketing solutions provider committed to crafting authentic connections between brands and users. Established in 2017, the company has emerged as a key player in the digital media advertising landscape, with headquarters in Mumbai and offices in Delhi, Bangalore and a subsidiary in Singapore. The decision to rebrand stems from a strategic shift towards a more comprehensive and thoughtful approach to marketing.
CereOne: Nurturing Meaningful Connections in the Digital Era
CereOne Media represents a significant evolution from native advertising to a comprehensive suite of solutions designed to meet the challenges of the digital age. The company now offers advertising solutions across the ecosystem of Connected TV, Programmatic Digital Out of Home (pDOOH), innovative content marketing, high impact – sustainable advertising via WeTransfer and more. The underlying commitment to deep thinking and strategy remains unchanged, promising a unique and effective approach in the competitive digital marketing landscape.
“Our new identity, CereOne Media, signifies our dedication to deep thought and strategy in the digital marketing space,” said CereOne Media founder-director Deepak Karnani. ” Within the digital media universe, consumers keep moving between mediums the need of the hour is a channel approach across digital media, where the users can be reached seamlessly – true to our motto of making brands matter in moments that matter.”
“We are excited about the possibilities that CereOne Media opens up for brands in the digital
marketing landscape,” added CereOne Media co-founder Harish Patil. “At CereOne Media, we believe that every brand interaction should be an experience that is not just welcomed but also wanted, invited in and not blocked.” The Essence of CereOne: A Thoughtful Blend of Mind and Unity The name CereOne is a fusion of “Cere,” derived from the Latin “cerebrum,” reflecting the focus on deep thought and strategy, and “One,” signifying a holistic approach where all solutions converge seamlessly. The vibrant and exciting pink, combined with a bright orange colour scheme, conveys warmth and collaboration. A commitment to making brands matter in moments that matter At CereOne Media, the commitment is to empower brands to come to life and connect with their audience in moments that truly matter. The rebranding emphasizes the company’s dedication to helping brands tell their stories in a way that resonates, inspires, and leaves a lasting impression.
Stay tuned as CereOne Media unfolds its journey, sharing more insights into the transition and the expansive range of services designed to elevate brands in the digital space.
AD Agencies
Tribes and Omnicom Media win Gold for HSBC Living Hexagon at ET Awards
Kinetic OOH installation turns HSBC’s iconic logo into a living landmark
MUMBAI: Tribes Communication and Omnicom Media have secured a Gold win at the ET Design & Creativity Awards for their innovative out-of-home installation, The Living Hexagon, created for HSBC.
Awarded in the Most Creative Traditional OOH category, the project reimagines one of the world’s most recognisable banking symbols into a dynamic, ever-evolving structure. Designed for HSBC’s International Financial Services Centre presence, the installation was conceived to do more than simply grab attention. It aimed to seamlessly blend into the fast-growing ecosystem of GIFT City.
At the heart of the idea is HSBC’s iconic hexagon, typically associated with precision and consistency. Tribes transformed this static identity into a kinetic structure that responds to natural elements such as wind and light, creating a sense of continuous motion. The result is a visual experience that shifts throughout the day, echoing themes of adaptability and momentum.
Constructed using modular triangular units arranged along a precise geometric axis, the installation moves in synchrony, giving the illusion of a fluid, living form. While the structure evolves with its surroundings, it retains the unmistakable identity of the HSBC brand, striking a balance between innovation and familiarity.
Strategically placed at a key entry point into GIFT City, the installation functions as both a landmark and a statement. It reflects the pace and dynamism of global finance while embedding the brand into the city’s architectural narrative.
With this win, Tribes Communication and Omnicom Media underline the growing role of experiential and design-led thinking in traditional media, proving that even the most established brand assets can find new life when reimagined with creativity and context.
