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One Source bags media mandate for Boba Bhai
Mumbai: One Source has announced its partnership with Titan Capital-backed Boba Bhai, a key player in India’s bubble tea market. The strategic partnership will span digital & social media marketing, influencer marketing, corporate communication, and creative duties for Boba Bhai.
The mandate will be overseen from One Source’s Delhi office.
Boba Bhai operates across seven cities in India, with over 32 outlets and processing more than 60,000 orders per month. They aim to expand into several more tier one and two cities within the next six months, followed by rapid expansion into tier two and three cities. One Source will lead digital strategies for Boba Bhai, focusing on customer-centered creative storytelling and highlighting Boba Bhai’s commitment to transforming the bubble tea and Korean cuisine market in India.
Speaking of the partnership, Boba Bhai founder Dhruv Kohli stated, “At Boba Bhai, our focus has always been on delivering exceptional customer experiences. We are a young and passionate brand, and plan to disrupt the bubble tea market in India. Think Bubble Tea 2.0. One Source brings that same passion and enthusiasm to their work. Their vision for Boba Bhai is what we really appreciated and the company’s understanding of building our brand across digital & corporate communication platforms tipped the decision in their favour.”
One Source co-founder and co-chief executive officer Srishty Chawla added, “At One Source, our primary focus is on growing our clients’ businesses with measurable business impact. With a strong focus on consumer insights-driven strategies to drive meaningful campaigns, we aim to leverage our expertise across PESO platforms to augment brand visibility, recall, and love among consumers. The Bubble Tea category in India is growing at a rapid clip, and Boba Bhai is championing the journey. We are excited to continue our results-driven approach for the brand and are deeply honoured by their trust in us.”
MUMBAI: BigTrunk Communications, an integrated digital marketing agency known for driving brand transformations across industries, has been awarded the digital marketing mandate for Soframycin, one of India’s most trusted antiseptic cream brands from the EncubeEthicals portfolio. With this collaboration, Soframycin makes its debut into the digital space, aiming to amplify its presence across India through compelling social media narratives and data-led campaigns. BigTrunk will lead the brand’s digital strategy and execution, with a focus on connecting Soframycin’s legacy of trust with today’s health-conscious and digitally engaged audience.
Soframycin has been a household name for generations, widely recognized for its efficacy in treating cuts, burns, and wounds. Backed by the scientific rigor and pharmaceutical expertise of EncubeEthicals, a pharmaceutical powerhouse since 1998, the brand benefits from the expertise of over 1,400 professionals, including more than 200 R&D specialists and a robust team of quality experts. With a presence in over 50 countries, Encube’s commitment to excellence in topical formulations adds deep credibility to Soframycin’s legacy. Now, as the brand enters the digital space, BigTrunk Communications will lead the charge in reimagining Soframycin’s story—creating modern, relatable digital experiences that stay true to its heritage.
“As we take Soframycin into its next chapter of growth, embracing digital media is not just a strategy but a necessity. We wanted a partner who could translate our scientific credibility into engaging, relatable content for today’s audience,” said Soframycin vice president – marketing, Ajay Rawal. “BigTrunk’s deep understanding of healthcare communications and digital behavior makes them the ideal partner to build meaningful narratives around wound care, trust, and wellbeing.”
“Soframycin is more than a product—it’s a legacy deeply rooted in care and science,” added BigTrunk Communications founder & managing director Bharat Subramaniam. “We’re excited to take on this responsibility of guiding a heritage brand into the digital world. Our focus will be on creating contextual storytelling and purpose-driven campaigns that bring Soframycin closer to Indian families, both old and new.”
