MAM
‘One India One Emotion’: Jos Alukkas unveils new ad film
Mumbai: Jos Alukkas, a prominent retail jewellery group, has unveiled its next film under the ‘One India One Emotion’ series. The ad showcases a wedding scene that brings two distinct cultures together as its central story. The film harmoniously combines Manipuri and South Indian traditions, attire, and ornamentation. Starring Madhavan as the central character of the film, who has already captivated audiences with his portrayal.
The background music, incorporating traditional Manipuri dhol players, further enhances the visual experience.
“Every wedding reflects the rich tapestry of India’s diverse culture. This intricate beauty is also echoed in the artistry of Indian jewellery. The ad film portrays the essence of this pround beauty of the country” – stated chairman Jos Alukka.
Keerthy Suresh and Anarkali Marikar collaborated first time for the debut advertisement in the One India One Emotion series.
The film marks the beginning of this year’s jewellery season, showcasing new offerings. Jos Alukkas’ commercial for the HUID campaign has garnered national attention.
Brands
Jubilant FoodWorks faces Rs 47.5 crore GST demand, plans appeal
Tax authorities flag alleged misclassification of restaurant services
MUMBAI: Jubilant FoodWorks Limited has landed in a tax tussle after receiving a GST demand of Rs 47.5 crore from the office of the additional commissioner of CGST and central excise in Thane, Maharashtra.
The order, issued under the provisions of the Central Goods and Services Tax Act, 2017, relates to an alleged incorrect classification of certain services under the category of restaurant services. According to the tax authorities, this classification resulted in a short payment of goods and services tax for the period between the financial years 2019-20 and 2021-22.
The demand includes Rs 47.5 crore in GST along with an equal amount as penalty, in addition to applicable interest. The order was received by the company on March 13, 2026.
In a regulatory filing to the BSE Limited and the National Stock Exchange of India Limited, the company said it disagrees with the order and believes its arguments were not adequately considered.
The company is preparing to challenge the decision and plans to file an appeal. It added that once the redressal process is complete, the demand is likely to be dropped.
Despite the sizeable figure attached to the notice, the company said it does not expect any material impact on its financials, operations or other activities.
The disclosure was signed by Suman Hegde, EVP and chief financial officer, who confirmed that the company received the order at 19:06 IST on March 13 and has already initiated steps to contest it.
The development places the quick service restaurant major in the middle of a tax debate that could hinge on how certain restaurant-linked services are classified under GST rules. For now, the company appears ready to take the matter from the tax office to the appeals desk.
