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On Menstrual Hygiene Day, Paree honours female police force
MUMBAI: With India grappling with the second wave of Covid-19, frontline workers have been the true champions in our fight against the virus. Standing in solidarity with those on the frontlines, the homegrown sanitary pad brand Paree collaborated with state police forces in Gurgaon, Noida, Jaipur, and Indore to support the female police officers who have been on the ground, working round the clock, and are the true heavy-duty champions.
On the occasion of Menstrual Hygiene Day on 28 May, Paree launched their newest variant Paree Super Ultra pads and organised a menstrual hygiene drive across cities to support women police forces with their menstrual hygiene requirement while they are on the go.
Through this initiative, the feminine hygiene brand salutes heavy-duty champions and shows its gratitude towards the female frontline workers by launching a high-performance sanitary product – Paree Super Ultra. The thought behind this innovative product is to provide the right menstrual support for the physically demanding professions of women. The brand strongly believes in women being comfortable during their periods and ensures that periods don’t stop them from being champions.
Paree founder & CEO Sahil Dharia said, “Women are the backbone of our society, whether it is amidst a global pandemic, or in our everyday life. On Menstrual Hygiene Day, we take this opportunity to honour our female police officers for their dedicated services to our country during these testing times. As a feminine hygiene brand, Paree understands the many avatars of the Indian woman and ensures that periods do not come in the way of them performing their duty. We are determined to offer products that cater to our resolute and confident women who are always on the go.”
Paree being a solution-driven brand presents Super Ultra product that ensures women are wetness-free for a longer period and prevent any leakage, especially during their heavy flow days. Menstrual Hygiene Day is observed on May 28 worldwide to highlight the importance of good menstrual hygiene management at a global level.
MAM
Lego brings Messi, Ronaldo, Mbappé, Vinicius together
Campaign clocks 314 million views ahead of FIFA World Cup 2026 buzz.
MUMBAI: Four legends, one frame and not a single tackle in sight. Lego has pulled off a crossover few thought possible, uniting Lionel Messi, Cristiano Ronaldo, Kylian Mbappé and Vinícius Júnior in a single campaign ahead of the FIFA World Cup 2026 only this time, they’re building dreams brick by brick.
Titled “Everyone wants a piece”, the campaign features the quartet assembling a Lego version of the World Cup trophy, before placing miniature versions of themselves atop it, a playful nod to football’s ultimate prize. Shared widely across social media, the ad carries a pointed disclaimer: it is not AI-generated, a subtle but telling signal in an era where even reality is often questioned.
The numbers tell their own story. The campaign has already crossed 314 million views on Instagram across the players’ accounts, with fans hailing it as a rare, almost nostalgic moment particularly for the reunion of Messi and Ronaldo, whose last shared campaign ahead of the 2022 World Cup became one of the platform’s most-liked posts.
Beyond the film, Lego is extending the play with exclusive, player-themed sets tied to each of the four stars, part of a broader football-led programme designed to ride the global momentum building towards 2026. The idea, as echoed by the players themselves, leans into the parallels between football and play experimentation, creativity, failure, and triumph.
Messi described the sets as a way to bring on-pitch moments into an imaginative, hands-on world, while Ronaldo called the transformation into a Lego figure a rare honour, blending sport with storytelling. Vinícius, meanwhile, struck a more personal note, recalling childhood moments of building with Lego and framing creativity as a universal language that transcends borders.
The timing is no accident. With the 2026 World Cup set to run from June 11 to July 19 across the United States, Canada and Mexico, and featuring an expanded 48-team format, global anticipation is already building. Argentina, led by Messi, will enter as defending champions, adding another layer of intrigue.
For Lego, the campaign does more than celebrate football, it taps into its mythology. Because when icons become figurines and rivalries turn into play, the beautiful game finds a new kind of pitch. one built, quite literally, by hand.
