MAM
O&M’s ‘Giant Footprints’ campaign bags silver at Cannes Lion 2015
MUMBAI: Filaria (vernacularly known as Haatipaon) is a venomous disease which gallops million lives in India due lack of awareness amongst people. The mandate to generate this awareness amongst the target, so that they could accept medication was given to Ogilvy and Mather Mumbai. The result of which was the creation of TVC ‘Giant Footprints’ by O&M executive creative director Sumanto Chattopadhyay.
The TVC got not just a million feet to medical centers but also garnered a silver Lion at the ongoing Cannes Lions 2015.
“I pushed hard to get the campaign registered at Cannes Lions, but the fact that it did not win any accolades in India was raising doubts in my mind. Now the fact that it indeed won a silver Lion is extremely satisfying,” says Chattopadhyay to indiantelevision.com.
The TVC was shot in Apte village in Bhor district of Maharashtra, and was targeted towards all the rural and semi rural parts of the country. “The core idea behind the video was to make it look like a universal India video which is relevant to each and every part of the country. So, be it for someone watching it in east or south India, it should resemble his or her locality,” informs Chattopadhyay.
“Cannes Lion is an amazing recognition but the number of people who reached medical centers after watching the video is something more inspiring,” asserts Chattopadhyay.
Besides O&M’s silver Lion is for the ‘Giant Footprints’ campaign for Sabin Vaccine Institute, Indian Ministry of Health & Family Welfare (Filaria Dose) India had one more winner in the Pharma category. Medulla won a bronze Lion for the ‘Spinning Living Room’ campaign for Johnson & Johnson’s Cinnarazine in the Print section.
McCann won two silver Lions, one for its campaign for Dabur’s Gastrina and other for Essel Group’s Dish TV. The agency is the only Indian organization so far to win two Lions in 2015. Grey won one silver Lion for its campaign for DHL while Taproot Dentsu bagged a bronze Lion for its Pimp creative for Bennett Coleman’s Mumbai Mirror.
MAM
Bharat Vedica launches ‘From Beehives to Bottle’ campaign
Honey brand uses honeycomb-inspired hexagon bottle and reels to celebrate nature’s craft.
MUMBAI: Bharat Vedica just bottled nature’s buzz because when bees build the perfect shape, the smartest thing a brand can do is copy the homework. Bharat Vedica, the wellness-focused organic brand under A Patel Venture, has rolled out a digital-first campaign titled ‘From Beehives to Bottle’ that traces honey’s journey from blossom to breakfast table. The storytelling series of Instagram reels follows bees collecting nectar, the transformation inside the hive, and the final bottling turning a quiet natural process into engaging short-form content.
At the centre of the narrative is the brand’s new hexagon-shaped honey bottle, directly inspired by the honeycomb’s geometry widely regarded as one of nature’s most efficient designs. The shape serves as both packaging innovation and visual metaphor for precision, balance and harmony in every drop.
Nutritionist Kiran Kukreja (Nutty Over Nutrition) appears in the campaign content, explaining raw honey’s everyday benefits and its role in modern wellness routines.
The reels have driven strong performance on Instagram, with the brand recording a high double-digit month-on-month increase in follower acquisition and impressions reaching multiples of the existing base significantly boosting top-of-funnel visibility and discovery among premium consumers.
Bharat Vedica MD Arvind Patel said, “Bees build honeycombs with remarkable precision, creating a structure that represents efficiency, balance, and harmony. The hexagon bottle draws inspiration from that natural design, translating the beauty of the hive into something people can experience in their everyday kitchens.”
The refreshed raw honey range includes Ajwain Flower Honey, Rose Petal Honey, Forest Honey and Saffron (Kesar) Honey, available in 250 g and 500 g sizes. It is currently sold on the brand’s website and Amazon, with wider retail availability planned soon.
In a wellness world full of loud promises, Bharat Vedica quietly lets the bees do the talking proving that sometimes the sweetest story isn’t invented in a boardroom, it’s already humming away in a hive.
