Brands
Omron’s “Your Voice, Their World” campaign bags Bronze at the 55th CLIO Healthcare Awards
MUMBAI: OMRON has been conferred with Bronze award for its online CSR initiative in India – Your Voice Their World at the 55th Annual CLIO Healthcare Awards. CLIO is the world’s most recognized international competition honouring talent in the fields of advertising & communications and awarding exceptional projects that push the boundaries of creativity in a given medium.
Omron’s initiative was acknowledged amongst a list of notable international entries in the highly competitive innovative media category for the innovative usage of the online medium, its unique appeal & objectives and the communication expertise put in by McCann Health India – Omron’s partner and creative agency for the campaign.
The campaign aims to create India’s largest audio library of poems for visually impaired by engaging the masses to record poems through a dedicated website www.yourvoicetheirworld.com and a mobile application. In a short duration of eight weeks, the campaign saw more than 2400 submissions. Various celebrities also lent their support to this cause by submitting recordings and encouraging their fans to do the same.
The poems are being donated to the National Association for the Blind, New Delhi, which in turn shares it with its own students and thousands of other visually impaired connected through its library network.
Commenting on the achievement, Mr. Takuichi Shimizu, President, OMRON Management Centre of India, said “Rendering Corporate Social Responsibility in a meaningful manner for people with challenging spirit has always been an integral part of Omron’s corporate philosophy. We started the project with the same intent and decided to opt for ‘crowd sourcing’ – contribution of recordings for the visually impaired by the masses. We believed that this concept will not only give us numbers but will also help us in generating awareness about the importance of our support for visually impaired as India has the largest population of blind people in the world*.”
“The concept was given shape in the form of a website and a mobile & facebook application. The usage of online & social media brought convenience & uniqueness. Enthusing the people to come and contribute a poem proved to be very challenging initially, however, the persistent efforts of the whole team, a flexible and effective promotion plan – based on facebook, twitter and focused online portals- paid off eventually. In a span of 8 weeks we were able to collect more than 2400 recordings of poems. We are all set to start the second phase of the campaign very soon.”
The project is an effort to further strengthen Omron’s support to visually impaired people in India to help them fulfil their dreams of education and overall development via audio-based accessible content. The company is also running a Digital Accessible Library of audio and e-books in association with The National Association for the Blind, New Delhi under the same project.
Brands
Yes Madam taps Rajpal Yadav’s Chota Don nostalgia to power new digital campaign
Home salon platform ropes in Tanya Mittal as it bets on humour and pop culture to showcase trust and convenience
NOIDA: India’s fast-growing home salon platform Yes Madam is leaning on nostalgia and a dose of comic chaos to pitch its services. The brand has launched a new digital campaign starring Rajpal Yadav and influencer Tanya Mittal, reviving Yadav’s much-loved Chota Don character to underline the reliability of at-home beauty services.
The campaign marks Yes Madam’s first collaboration with Rajpal Yadav and revisits the quirky Chota Don persona made famous in the 2007 film Partner. Produced with Footloose Films, the film blends slapstick humour with a nostalgic callback to spotlight the platform’s promise of dependable, quality services delivered at home.
The storyline plays out like a miniature action comedy. Tanya Mittal finds herself surrounded by goons and calls for help, only for Rajpal Yadav to appear in full Chota Don mode, dispatching the attackers in his trademark comic style as Mittal cheers him on. The drama then flips abruptly to a calmer scene, with Mittal relaxing at home while enjoying a Yes Madam service and insisting the heroic episode really happened, even as posters of Chota Don decorate her house. The film ends with Yadav’s voiceover declaring that the incident may or may not have happened, but the trust and quality of Yes Madam’s services certainly have.
The collaboration also follows a broader show of support for Rajpal Yadav within the industry. In the growing wave of backing for the veteran actor, Mayank Arya, co-founder and chief executive of Yes Madam, publicly supported actor-producer Sonu Sood’s call for concrete help from the film industry and corporate brands. Arya took to the social media platform X urging companies to move beyond expressions of sympathy and instead offer tangible opportunities to the actor amid his ongoing legal and financial challenges.
He wrote, “Seconded @SonuSood. Even brands should come forward to help the great talent. @Rajpalofficial will also be a part of an ad film @_yesmadam! Have already aligned the team on it. #ComeBackStronger.”
Seconded @SonuSood. Even brands should come forward to help the the great talent.@Rajpalofficial will also be a part of an ad film @_yesmadam !
Have already aligned the team on it.#ComeBackStronger https://t.co/Q7qpJttLTs— Mayank Arya (@iammayankarya) February 11, 2026
Rajpal Yadav recently surrendered at Tihar Jail after the Delhi High Court rejected his plea seeking additional time to repay dues in a long-running cheque-bounce case. The actor had been accused in the case in 2018 after he was unable to repay a loan taken for a film project that failed at the box office. The court later ordered him to surrender after the dues remained unpaid.
The situation triggered a wave of support from several high-profile figures. Sonu Sood emerged as one of the most prominent voices, expressing solidarity and promising Yadav a role in his next film. Sood emphasised that industry support should be about dignity and real job opportunities rather than charity. Celebrities including Salman Khan, Ajay Devgn, Gurmeet Choudhary and Guru Randhawa have also publicly extended financial and professional support.
Before surrendering, Rajpal Yadav shared an emotional statement in which he spoke about feeling alone and unsupported, a remark that struck a chord with many in the industry. However, his brother later clarified that the actor would never have intended to suggest that he lacked support from colleagues or well-wishers.
Reflecting on the campaign, Mayank Arya said the film was designed to entertain while strengthening the brand’s message. “At Yes Madam, we have always believed in creating campaigns that connect with audiences in an engaging and memorable way. I had earlier spoken about the importance of extending meaningful opportunities to Rajpal Yadav, and we are glad to be the first brand to take that step forward with this collaboration. Through this film, we wanted to create a compelling narrative while also reinforcing the trust and reliability that customers associate with Yes Madam’s services,” Arya said.
Akanksha Vishnoi, co-founder, said the campaign leans on nostalgia to strike a chord with digital audiences. “Consumers today engage deeply with content that blends entertainment with relatability. With this campaign, we wanted to revisit a nostalgic moment while subtly reinforcing the convenience and reliability of at-home services. Rajpal Yadav’s Chota Don is an iconic character that instantly evokes nostalgia and humour, making it the perfect fit for this campaign. Tanya Mittal’s presence added a vibrant energy and helped us bring the vision of the campaign to life,” Vishnoi said.
Founded in 2016, Yes Madam offers salon and spa services at home through trained professionals using hygienic, single-use product formats. The platform now operates in more than 55 cities across India, pitching convenience, transparency and quality to a growing base of urban consumers.
The new campaign, rolling out across social media and video platforms, makes its pitch with a wink. The Chota Don rescue might be fiction, but the promise of a salon at your doorstep, the brand suggests, is the real deal.
