MAM
OMRON Healthcare ropes in Milind Soman & Gul Panag for new campaign
MUMBAI: Enthused with the response to its recent 360-degree digital communication campaign on BP monitors, ‘I am Prepared’, global healthcare firm OMRON has launched its second major communication campaign on its body composition monitors.
The campaign titled ‘Know your Body Inside out, then workout’, features the popular celebrities in the fitness domain, Milind Soman and Gul Panag. The film, produced by Snowball Studios & conceptualised by Milestone Dentsu, aims to drive home the message that controlling ‘weight’ should not be the only criteria to measure the effectiveness of your exercise and diet regime.
“Your fitness journey is not only about losing weight! It must include keeping a track of many more vitals like body fat, skeletal muscle, visceral fat, body age, resting metabolism, BMI, etc,” said OMRON Healthcare India MD Masanori Matsubara. “A good and user-friendly monitoring home monitoring device makes this tracking feasible in seconds! And this is what OMRON strives to make people aware with this campaign.”
Matsubara further added, “Gul and Milind, with their exceptionally well fitness levels, huge fan following and acumen around the importance of absolute wellness, fit the bill for this kind of campaign. We are very happy to have them associated with OMRON.”
The commercial, presently running on OTT and digital media platforms enthuses fitness enthusiasts to make a shift in their focus from ‘just knowing body weight’ to knowing ‘many more things along with the body weight’ highlighting the progress and quality of their wellness regime with the Japan-based group’s body composition monitors. The campaign will soon see an amplification with a nationwide TV commercial release.
Brands
Jubilant FoodWorks faces Rs 47.5 crore GST demand, plans appeal
Tax authorities flag alleged misclassification of restaurant services
MUMBAI: Jubilant FoodWorks Limited has landed in a tax tussle after receiving a GST demand of Rs 47.5 crore from the office of the additional commissioner of CGST and central excise in Thane, Maharashtra.
The order, issued under the provisions of the Central Goods and Services Tax Act, 2017, relates to an alleged incorrect classification of certain services under the category of restaurant services. According to the tax authorities, this classification resulted in a short payment of goods and services tax for the period between the financial years 2019-20 and 2021-22.
The demand includes Rs 47.5 crore in GST along with an equal amount as penalty, in addition to applicable interest. The order was received by the company on March 13, 2026.
In a regulatory filing to the BSE Limited and the National Stock Exchange of India Limited, the company said it disagrees with the order and believes its arguments were not adequately considered.
The company is preparing to challenge the decision and plans to file an appeal. It added that once the redressal process is complete, the demand is likely to be dropped.
Despite the sizeable figure attached to the notice, the company said it does not expect any material impact on its financials, operations or other activities.
The disclosure was signed by Suman Hegde, EVP and chief financial officer, who confirmed that the company received the order at 19:06 IST on March 13 and has already initiated steps to contest it.
The development places the quick service restaurant major in the middle of a tax debate that could hinge on how certain restaurant-linked services are classified under GST rules. For now, the company appears ready to take the matter from the tax office to the appeals desk.
