Brands
Omnicom’s BBDO Worldwide snaps up Wednesday Agency Group
MUMBAI: Omnicom Group’s BBDO Worldwide has acquired a majority stake in Wednesday Agency Group, a creative agency focused on fashion and luxury lifestyle brands.
Wednesday Agency Group delivers fully integrated campaigns, content strategy, digital design and branding, and production for brands in these categories. The agency has over 100 people in offices in London and New York.
BBDO Worldwide president and CEO Andrew Robertson said, “I have been an admirer of this group for several years. They really know the highly specialised sectors they operate in, have constantly evolved their offer to increase their relevance and strengthen their competitive position, and have built a culture that will sit well with ours. The Wednesday Agency Group will complement our existing offer beautifully.”
Wednesday Agency Group co-founders Jens Grede and Erik Torstensson will continue their leadership of Wednesday Agency Group, together with CEO Glenn Jones and president Ian Schatzberg. Wednesday will operate as a stand-alone agency brand within the BBDO Worldwide Group.
“As the world’s leading creative network, BBDO presents Wednesday Agency Group with a platform for further growth. It will allow us to offer our clients vital services they have been asking us for, such as media planning, analytics and local production,” said Grede.
Torstensson added, “Together with BBDO, we can deliver a tailored best in class creative service on a global basis. We could not imagine a better partner to our agency, people and clients.”
Brands
Pre-seed funding fuels nailinit, India’s new-age nail care brand
Gruhas Collective Consumer Fund backs Gen Z-focused beauty startup
MUMBAI: nailinit, a community-first nail care startup targeting Gen Z and millennials, has raised Rs 2.5 to Rs 3 crore in a pre-seed round led by Gruhas Collective Consumer Fund and Marsshot VC, alongside a clutch of consumer, technology and operator angels.
Backed by entrepreneur and investor Nikhil Kamath, Gruhas Collective Consumer Fund is betting on nailinit’s attempt to give India’s nail care aisle a long overdue makeover. The fresh capital will be used to deepen distribution across quick commerce and D2C channels, build its community engine, and accelerate product innovation in a category that is high frequency but still light on strong brands.
Founded by Tanishq Ambegaokar and Shubham Singhal, nailinit is positioning itself at the crossroads of beauty, self-expression and culture. The brand wants nails to be more than a finishing touch. It sees them as a canvas for identity, content and commerce.
“At nailinit, we are building for a generation that sees beauty as self-expression, not just routine,” said Ambegaokar. “The nail category in India has largely been underserved by strong brands. This capital allows us to invest in product depth, community and distribution in a thoughtful and long-term way.”
Singhal added that while the brand’s tone may be playful, its operating focus is sharp. “This round strengthens our supply chain, expands our digital footprint and enables disciplined execution as we scale.”
The funding round drew notable angels including Shashank Kumar of Razorpay, Arjit Johri of Marsshot VC, Yash Jain, formerly of NimbusPost, Karan Jindal of Meta, Jivraj Singh Sachar of ISV Capital, Nishank Jain of Accel, Yashvardhan Kanoi, Ashwarya Garg of HYPD, Venus Dhuria of Phot.AI and Amishi Parasrampuria of The Whole Truth.
Gruhas Collective Consumer Fund fund manager Gauri Kuchhal, believes the opportunity lies in shifting habits. “Nail care remains underpenetrated in India, with consumers relying on time-intensive salon visits. As convenience and self-expression gain ground, press-on nails can unlock more frequent and experimental usage. Nailinit is well-placed to expand beyond press-ons into adjacent categories.”
The brand is currently the only nail care player in India blending product-led retail with a dedicated kiosk at Jio World Drive in Bandra, where customers can walk in for services while discovering the range. It has also built early traction across quick commerce platforms such as Zepto and Blinkit, with a launch on Instamart in the pipeline, and is available on Amazon, strengthening its omnichannel presence.
In a space long dominated by salon chairs and scattered labels, nailinit is attempting to file, shape and polish the category into something sharper. With fresh funding in hand, the startup is setting out to prove that in beauty, small details can make a bold statement.
