MAM
Omnicom Q3 net, revenues flat
MUMBAI: Global media communications network Omnicom‘s revenues and net profit growth in the third quarter of 2012 was flat.
The company‘s net profit in the third quarter was $203.9 million compared with $203.7 million a year earlier. Its revenues in the third quarter were $3.41 billion compared with $3.38 billion a year earlier.
Omnicom‘s operating income increased by 3.72 per cent to $ 987.3 million in the third quarter from $373.4 million a year earlier.
The major chunk of contribution to the business was from advertising (46.6 per cent), followed by CRM (37.1 per cent), public relations (9.2 per cent) and specialty (7.1 per cent).
The company‘s revenues from the US for the third quarter of 2012 increased 3.2 per cent to $1.76 billion compared to $1.70 billion in the third quarter of 2011. Its international revenues decreased 1.7 per cent to $1.65 billion compared to $1.68 billion in the third quarter of 2011.
Omnicom‘s net income for the nine months ended 30 September increased 1.5 per cent to $691.2 million from $680.7 million in the same period in 2011. Worldwide revenue for the nine months increased 2.5 per cent to $10.28 billion from $10.02 billion in the same period in 2011. Domestic revenue for the nine months ended 30 September increased 4.2 per cent to $5.34 billion from $5.12 billion in the same period in 2011. International revenue for the nine months increased 0.8 per cent to $4.94 billion from $4.90 billion in the same period in 2011.
Brands
Kingfisher signs three-year IPL partnership
Packaged water brand signs on as ‘good times partner’ for 2026–28 cycle
MUMBAI: Kingfisher Premium Packaged Drinking Water is betting big on cricket’s biggest stage, sealing a three-year partnership with the Board of Control for Cricket in India to sharpen fan engagement at the TATA Indian Premier League.
The brand, owned by United Breweries, will serve as the official “good times partner” for the men’s IPL from 2026 to 2028, extending a relationship that began with the Women’s Premier League. The move signals a broader push to embed itself deeper into live sport, with a focus on immersive, consumer-led experiences rather than conventional sponsorship visibility.
At the heart of the tie-up is a suite of fan-first activations spanning broadcast, stadiums and digital channels. These include the “Kingfisher Bird Cam”, offering a branded spider-cam perspective during live matches, and the “Good Times Zone”, an in-stadium entertainment hub during play-offs aimed at amplifying match-day buzz. The brand will also back IPL fan parks, elevate public screening experiences and run digital contests tied to key moments through the season.
Vikram Bahl, chief marketing officer, United Breweries, said cricket in India “is more than a sport, it is a shared cultural moment”, adding that the IPL brings that energy alive at scale. “For Kingfisher Premium Packaged Drinking Water, being present at the heart of these moments, in partnership with the BCCI, is a natural extension of what we stand for. Through this association, we aim to enrich how fans experience the game… making every match more immersive, social and memorable,” Bahl said.
Devajit Saikia, honorary secretary, BCCI, said the IPL “has always been at the forefront of redefining sports entertainment and fan engagement”. He added that the collaboration would fuse cricket fandom with “innovative fan experiences that extend beyond the stadium”, helping create memorable moments for audiences nationwide.
For United Breweries, part of the HEINEKEN group, the play is clear: move from passive branding to active participation in the fan journey—on screens, in stands and across social spaces. With millions tuning in and turning up each season, the IPL remains the country’s most potent marketing theatre. The question now is whether “good times” can translate into lasting brand recall in a market where visibility is easy, but engagement is hard-won.
