AD Agencies
OMD brings in Harsh Sachdeva to look after strategy for Apple account
Mumbai: Harsh Sachdeva has been brought into OMD India to service the Apple business account as director of strategy.
Prior to his being hired by OMD, Sachdeva was associate account director AdGlobal360 (which was his second association with the agency. He stayed with AdGlobal360 for three years from December 2021 till December 2024 servicing the Maruti Suzuki account and helped launch India’s biggest auto metaverse for the car maker.
He joined the agency from Baazi Games where he was employed for 10 months between March 2021 and December 2021 and was responsible for acquisition, retention and growth of two of the most popular verticals: Poker and Rummy.
During his first stint at AdGloab360 (between January 2019 and March 2021), Sachdeva handled all digital initiatives of Maruti Suzuki True Value and Maruti Suzuki Subscribe. He did such a good job that he was recalled in December 2021.
Before AdGlobal360, he worked with RailYatri.in (digital campaign specialist, August 2017-July2018), Kensico Digital Marketing (manager-client success; March 2016-July 2017), and Money Matters Club (corporate & PR head; August 2014-February 2017).
Sachdeva completed his MBA in marketing & operations from ICFAI Foundation for Higher Education in Hyderabad.
According to him, the opportunity to work with OMD is a significant step forward, and “I’m looking forward to shaping impactful strategies and collaborating with a brilliant team.”
Sachdeva has built a reputation of giving attention to detail and also developing cutting-edge winning digital strategies for clients such as Maruti Suzuki. That should hold him in good stead while contributing to Apple’s strategic moves in India.
AD Agencies
Havas Media Network India bags integrated media mandate for Aakash Educational Services Limited
PivotRoots and Arena Media to drive 360° strategy for student outreach
NEW DELHI: Havas Media Network India has secured the integrated media mandate for Aakash Educational Services Limited, following a competitive multi-agency pitch, signalling a fresh push by the education major to sharpen its reach among students nationwide.
The mandate will be jointly handled by PivotRoots and Arena Media, both part of the Havas network. Together, they will roll out a full-spectrum media strategy designed to boost AESL’s visibility across digital and traditional platforms.
At the heart of the partnership lies a simple idea: making the brand not just seen, but sought after. The agencies will blend data, technology and creative storytelling to craft campaigns that resonate with students and parents navigating an increasingly digital-first education landscape.
Aakash Educational Services Limited SVP marketing Kanika Kumar Nijhawan said, “At Aakash, we believe success is built through a structured, long-term and data-driven approach. As we expand across the country, adopting a more integrated approach to media is essential. This partnership marks a significant step towards building stronger connections with our audiences.”
Under the arrangement, PivotRoots will spearhead digital and performance marketing, covering social media, influencer collaborations and data-led optimisation. Meanwhile, Arena Media will focus on traditional channels including print, television, radio, cinema and outdoor advertising, ensuring consistent messaging across touchpoints.
Havas Media Network India chief executive officer Mohit Joshi said, “Delivering for a powerhouse like AESL requires both scale and precision. By combining Arena Media and PivotRoots, we are deploying our Converged.AI platform to create a 360-degree strategy that drives engagement, conversions and long-term growth.”
Echoing the sentiment, PivotRoots founder and chief executive officer Shibu Shivanandan added that the collaboration would focus on building “impactful, full-funnel experiences” powered by deep analytics and performance-led marketing.
With a strong legacy in coaching for medical and engineering entrance exams, AESL is now doubling down on integrated media to stay ahead in a crowded, fast-evolving education market. The partnership with Havas signals a clear intent: to turn visibility into meaningful engagement and, ultimately, student success.
