MAM
O&M colours the town blue with Center Fruit
MUMBAI: Perfetti Van Melle India (PVMI) has launched a new interesting product ‘Colour Your Tongue’ under its flagship chewing gum brand Center Fruit.
The product’s unique proposition is that it turns the tongue blue when chewed, aptly portrayed in the new television commercial. The campaign has been created by Ogilvy & Mather is currently on air across Kids channels and select GECs.
Commenting on the launch, Perfetti Van Melle India category head – gums Mandar Keskar said, “We, at Perfetti, believe in doing something distinctive with every new launch. Center Fruit ‘Colour Your Tongue’ is meant for all those with a taste for some fun! It is not only a completely new flavour offering but also provides an exciting experience of turning the tongue blue when chewed. A sure shot delight, especially for our younger consumers.”
In the latest commercial for Colour Your Tongue, product positioning has been incorporated in a smart and witty manner and has added a new colour to it.
“Colour Your Tongue is a very interesting product. We wanted to demonstrate the fact that it turns your tongue blue in an equally interesting way” says Ogilvy & Mather, Mumbai group creative director Anurag Agnithotri.
Launched in 2006, Center Fruit is country’s first fruit-flavored, liquid-filled gum and comes in a variety of flavors.
MAM
India’s employability gap persists despite strong hiring intent
Only 1 in 5 institutions achieve 76 to 100 per cent placements within six months of graduation.
MUMBAI: India’s young workforce is ready in numbers, but the real question is whether they are ready for work and senior leaders from industry, academia and policy gathered in Delhi to find practical answers. A closed-door roundtable hosted by Vaishali Nigam Sinha, co-founder of Renew, brought together key voices to discuss actionable solutions for bridging the persistent employability gap. The session highlighted that while job opportunities are expanding, the alignment between education and industry needs remains a critical challenge.
According to Teamlease EdTech’s Career Outlook Report HY1 2026, 73 per cent of employers plan to hire freshers in the first half of 2026, signalling steady recovery in entry-level hiring. However, employers are shifting focus from mere qualifications to demonstrable capability, placing greater value on internships, live projects and proof-of-work.
Teamlease Edtech, founder and CEO Shantanu Rooj emphasised the need for better alignment, “India’s employability challenge is no longer about access alone, but about alignment between education and work. Employers are increasingly relying on demonstrable capability such as internships, projects, and applied learning as indicators of readiness.”
Vaishali Nigam Sinha stressed the importance of execution over intent, “India has both the talent and the opportunity. What is needed now is alignment. We have to move from intent to execution by embedding employability into the system itself.”
Other prominent speakers included Dr Chenraj Roychand, Chancellor of Jain (Deemed-to-be) University, who called for universities to evolve from degree providers to ecosystem enablers, Prof M. Jagadesh Kumar, Chairman of the Board of Governors at IIM Calcutta, who highlighted the need for flexibility and multidisciplinary learning, and Dr T.N. Singh, Director of IIT Patna, who advocated deeper industry engagement through research and experiential learning.
The discussion also drew insights from the book Accelerating Impact. Enabling Dreams – Making India Employable by Shantanu Rooj and co-authors, which features contributions from leaders like Kiran Mazumdar-Shaw, Dr Krishnaswamy Kasturirangan and Gurudev Sri Sri Ravi Shankar.
During the event, Teamlease Edtech Foundation launched Project SEED, a national initiative aimed at bridging the education-employability gap for underserved youth. The project focuses on early intervention at the school level to guide students towards informed career choices and work-integrated pathways.
With only 16.67 per cent (1 in 5) of institutions achieving 76–100 per cent placements within six months of graduation, the conversation made one thing clear, India’s demographic dividend will deliver real value only when education and employability walk hand in hand. The gathering served as a timely reminder that the future of India’s workforce depends not just on creating more jobs, but on preparing young people far better to seize them.
