MAM
O&M bags maximum statuettes at IndIAA Awards
MUMBAI: Ogilvy & Mather bagged the maximum number of six awards at the IndIAA Awards, which are organised by theIndia Chapter of the International Advertising Association (IAA).
O&M was awarded for its creative work on brands such as Titan, Kinley, SBI Life, Hero Indian Super League, BMW and Vodafone.
On the other hand, amongst media agencies, Maxus won four awards for Dabur Vatika, Vodafone, Titan and Hero Motocorp.
IndIAA Awards, which held on 13 October at ST Regis Hotel, saw 16 winners from various creative and media agencies. It also included various agency partners from digital, activation, PR and events.
IndIAA awards chairman Pradeep Guha said, “The IndIAA Award format ensured that ‘ads for awards only’ didn’t come through and this itself was the differentiator.”
IAA India chapter president Srinivasan Swamy added, “With the IndIAA Awards, IAA has added another interesting concept to its existing cache of clutter-breaking events. We attempted IndIAA Awards as an experiment; we wanted to create a different way of awarding creativity. With the response to our call for entries and the turnout today, we know that this concept has been very well accepted.”
On the jury for the awards were Unilever COO and Hindustan Unilever non-executive chairman Harish Manwani, Titanmanaging director Bhaskar Bhat, Standard Chartered Bank group head of brand and chief marketing officer Sanjeeb Chaudhuri, State Bank of India managing director and group executive (national banking) B Sriram and Kelloggs India managing director Sangeeta Pendurkar.
“Great brands are built around insights, not analytics,” said Manwani, while addressing the audience in the ceremony.
Brands
Marico names Ankit Porwal CEO for beauty and digital
Former L’Oréal leader to steer styling portfolio and power data-led growth
MUMBAI: Marico has brought in a seasoned beauty and e-commerce hand to sharpen its digital edge. The company has appointed Ankit Porwal as chief executive officer for beauty and styling in its digital business, tasking him with leading the portfolio while accelerating online and data-driven growth.
In his new role, Porwal will oversee Marico’s beauty and styling brands and drive the company’s push across digital commerce and omnichannel platforms. The mandate is clear: build stronger online visibility, harness data more intelligently, and turn clicks into consistent growth.
He joins from L’Oréal, where he spent more than thirteen years in a series of regional leadership roles across Asia and the Middle East. Most recently, he served as regional director and general manager for e-commerce and marketing transformation for the Sapmena region, where he focused on building large-scale digital, content and data transformation engines.
Before that, Porwal led the consumer products division as general manager for the Malaysia and Singapore cluster and earlier headed e-commerce for the South East Asia, India, Pacific, Middle East and North Africa region. His work spanned building digital infrastructure, expanding online penetration and leading cross-functional teams across sales, marketing, finance and supply chain.
His L’Oréal stint also included regional marketing leadership for Garnier across India and South East Asia, as well as senior marketing roles in Indonesia and India. Prior to L’Oréal, Porwal built his early career at Colgate-Palmolive and Wipro Consumer Care and Lighting, moving through sales and marketing roles across India and Thailand.
With this appointment, Marico is betting on deep beauty expertise and digital fluency to style its next phase of growth. For Porwal, it is a homecoming of sorts, back to the Indian consumer market, this time with a mandate to blend beauty, data and digital into a sharper growth formula.
