MAM
O&M bags creative biz of Taco Bell
MUMBAI: Yum! Restaurants India, which has a chain of restaurants and eating joints, Pizza Hut, KFC and Taco Bell under its banner, has assigned the creative duties of Taco Bell to Ogilvy and Mather India.
O&M now has the creative mandate for two of Yum‘s brands — KFC and Taco Bell.
Until now JWT India handled the Taco Bell account. Though the agency still retains the Pizza Hut brand.
There was no pitch involved and the account will be handled out of O&M‘s Delhi office.
Ogilvy and Mather India group president North and East Sanjay Thappar said, “We have been handling the KFC business. The client has given us the Taco account based on the work we did for KFC.”
Digital
Truecaller opens Business Chat platform to global partners and enterprises
Expansion aims to replace SMS with trusted, rich and conversational messaging
MUMBAI: Truecaller has expanded access to its Business Chat platform, opening it up to global channel partners and enterprise solution providers as it looks to reshape how businesses connect with customers.
The move allows partners worldwide to offer the platform to enterprise clients, enabling a shift away from traditional SMS towards a more interactive, verified and media-rich communication experience. The company is positioning this as a higher-trust alternative in an increasingly cluttered digital landscape.
With over 500 million active users globally, Truecaller is betting on its scale and daily engagement to give brands a more direct and credible way to reach consumers. The platform supports contextual conversations, real-time insights and engagement metrics, allowing businesses to fine-tune communication across the customer journey.
“The definition of success for modern enterprises has evolved. It’s no longer just about delivery but about earning attention and driving meaningful engagement,” said Truecaller global head, GTM Priyam Bose. He added that opening the platform to partners creates a gateway for brands to connect with users in a more trusted and action-oriented environment.
The expansion is already underway, with partners such as Gupshup and OneXtel live in India, while Globe Teleservices, Cloudcom and Sling Africa are driving adoption in international markets.
By equipping partners with data-driven tools and a conversational interface, Truecaller aims to help businesses cut through noise and build stronger customer relationships. The platform also promises a cleaner, more secure interaction layer, addressing long-standing concerns around spam and trust in business messaging.
As enterprises rethink customer engagement in a post-SMS world, Truecaller’s latest push signals a clear ambition to become a central player in conversational commerce.
