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O&M bags communication mandate for Chumbak
MUMBAI: Ogilvy Bangalore has been awarded the mandate for Chumbak after winning a multi-agency pitch.
Vivek Prabhakar and Shubhra Chadda began the Chumbak journey in March 2010. What started out as an idea to create fun and bright Indian souvenirs, has today evolved into a lifestyle brand with offline presence in 12 Indian cities with 25 stores and an online presence across the country.
Given the brand’s ambition to expand current offerings and increase footprint across the country, Chumbak found in Ogilvy a partner to build its long-term brand identity and positioning. This will be followed by a brand campaign that will establish the brand uniquely in the consumer’s consideration set of lifestyle brands with a focus on its distinct fashion story.
Chumbak CEO and co-founder Vivek Prabhakar says, “With the strong growth we have seen across our retail and online channels and our fast growing portfolios across fashion and home, we realised the need to work with a strong creative partner to help harness the Chumbak story. In Ogilvy we found the perfect partner to realise our ambitions both as a brand and a business.”
Ogilvy and Mather India vice chairman and director for client relations Madhukar Sabnavis adds, “Chumbak is an amazing brand that has built a substantial cult following over the last few years. We are happy to partner them in the next stage of their brand building journey. What’s exciting is how to maintain the balance between consumer needs and designer dreams and intuition as Chumbak expands its footprint in the country.”
The campaign is expected to break during Diwali season this year.
MUMBAI: BigTrunk Communications, an integrated digital marketing agency known for driving brand transformations across industries, has been awarded the digital marketing mandate for Soframycin, one of India’s most trusted antiseptic cream brands from the EncubeEthicals portfolio. With this collaboration, Soframycin makes its debut into the digital space, aiming to amplify its presence across India through compelling social media narratives and data-led campaigns. BigTrunk will lead the brand’s digital strategy and execution, with a focus on connecting Soframycin’s legacy of trust with today’s health-conscious and digitally engaged audience.
Soframycin has been a household name for generations, widely recognized for its efficacy in treating cuts, burns, and wounds. Backed by the scientific rigor and pharmaceutical expertise of EncubeEthicals, a pharmaceutical powerhouse since 1998, the brand benefits from the expertise of over 1,400 professionals, including more than 200 R&D specialists and a robust team of quality experts. With a presence in over 50 countries, Encube’s commitment to excellence in topical formulations adds deep credibility to Soframycin’s legacy. Now, as the brand enters the digital space, BigTrunk Communications will lead the charge in reimagining Soframycin’s story—creating modern, relatable digital experiences that stay true to its heritage.
“As we take Soframycin into its next chapter of growth, embracing digital media is not just a strategy but a necessity. We wanted a partner who could translate our scientific credibility into engaging, relatable content for today’s audience,” said Soframycin vice president – marketing, Ajay Rawal. “BigTrunk’s deep understanding of healthcare communications and digital behavior makes them the ideal partner to build meaningful narratives around wound care, trust, and wellbeing.”
“Soframycin is more than a product—it’s a legacy deeply rooted in care and science,” added BigTrunk Communications founder & managing director Bharat Subramaniam. “We’re excited to take on this responsibility of guiding a heritage brand into the digital world. Our focus will be on creating contextual storytelling and purpose-driven campaigns that bring Soframycin closer to Indian families, both old and new.”
