Ad Campaigns
Olympia to spend Rs 7-8 crore on promoting Enchante project
BENGALURU: With projects spanning nearly 20 lakh sq ft in Kolkata and Chennai already in its kitty, the Olympia Group has announced one more – Olympia Enchante – at Whitefield in Bengaluru.
The approximately Rs 150 crore Enchante comprises 26 niche super-luxury villas, each priced at Rs 5.25 crore and above. The group plans to spend 5 per cent of the cost i.e. Rs 7 to 8 crore on marketing and promotion of the project.
Confirming the development, Olympia Infratech (P) Limited director Aditya Kankaria toldindiantelevision.com: “We spend between 3 to 5 per cent of the project cost on communications and marketing. Our group has various projects under construction worth about Rs.2000 crores. In the case of Enchante, since this is our first project in Bengaluru, we should be spending around 5 per cent or Rs 7 to 8 crores towards marketing, communications in print, digital, direct marketing and radio.”
He informed that their communication spends would be over a twelve month period ending March 2015, when they start handing over possession of the villas. “We hope to complete the project by June 2015,” he added.
For its latest project, Olympia is targeting buyers in Bengaluru, Chennai, Mumbai and New Delhi and is learnt to have approached high-level executives in several corporate houses as part of its direct marketing approach.
An in-house team, which handles the group’s social media communications, will take care of the Enchante project as part of its duties. While the creative aspect will be handled by Trisis.
NATIONAL: Amazon Ads has laid out a sharply tech-led vision for the advertising industry in 2026, arguing that artificial intelligence, streaming TV and creator partnerships will combine to turn brand building into a more precise, performance-driven business.
At the heart of the shift, the company says, is the fusion of AI with Amazon’s vast trove of shopping, browsing and streaming signals, allowing advertisers to move beyond blunt reach metrics to campaigns designed around real customer behaviour.
“The future of advertising is not about reaching more people, but the right people with messages that resonate,” said Amazon Ads India head and vice president Girish Prabhu. “By combining AI with deep customer insights, we help brands move from broadcasting campaigns to having meaningful conversations wherever audiences spend their time.”
One of the biggest changes, according to Amazon Ads, will be the collapse of the wall between media planning and creative development. Retail media, powered by first-party data, is increasingly shaping everything from brand discovery to final purchase, pushing marketers to design campaigns around audience insight rather than internal instinct.
AI is also moving from a support tool to a creative engine. Agentic AI, which automates and accelerates production, is expected to make high-quality creative accessible even to small businesses, compressing weeks of work into hours and giving challengers the ability to compete with larger brands on speed and scale.
Behind the scenes, AI-driven analytics will take on a bigger role in campaign optimisation, identifying patterns, spotting opportunities and recommending actions that would previously have required teams of analysts.
Streaming TV is another big battleground. With India’s video streaming audience now above 600 million and connected TV users at 129.2 million in 2025, advertisers are set to treat streaming not just as a branding channel but as a performance engine, measured increasingly by sales, sign-ups and bookings rather than just reach.
Finally, Amazon Ads sees creators and contextual advertising reshaping how brands tell stories. Creators will act less like influencers and more like long-term partners, while scene-aware ads on streaming platforms will allow brands to insert hyper-relevant offers into the flow of what viewers are watching.
Taken together, Amazon Ads argues, these shifts mark a move towards advertising that is both more human and more measurable, where AI handles the complexity, and creativity does the persuading.
