MAM
OLX partners with Lowe Lintas to expand its brand presence in India
MUMBAI: OLX.in, India‘s largest local online classifieds site has chosen Lowe Lintas as its creative partner to further build up on its brand communication and strengthen its position as the No.1 online classifieds site in India.
Being a multi-agency pitch, Lowe Lintas won the OLX account amidst fierce competition from other top agencies of the country. In a nation where people have a tendency to hoard and aggregate goods, the agency will play a pivotal role in extending OLX‘s communication of being the largest C2C marketplace in India and an ideal platform for buying and selling of such aggregated goods lying around in households.
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OLX is a platform that enables buyers to sell anything ranging from vehicles, household furniture, mobile phones electronics and real estate; Lowe Lintas has now been given the mandate to create engaging communications that caters to the further development of such categories while strengthening the message that people can now sell their pre-owned stuff easily on OLX.
OLX India CEO Amarjit Singh Batra said, “The initial TV ads and messaging of ‘Sab Kuch Bikta Hai‘ and ‘OLX pe bech de‘ has witnessed positive mass appeal resulting in immense brand recall and a clear user preference for the brand. Building up from here, we want to take this notion a step further to fortify OLX‘s brand equity and humanise the brand. We were overwhelmed to see the interest and response from the top most agencies in the country and we are thankful to all of them who participated in the pitch process and showed an eagerness to work with us. Having weighed all the proposals and looking at the best fit, we chose Lowe Lintas for their ‘Populist‘ creativity, their focus on business results and their understanding of our brand. We are confident that Lowe Lintas will be able to help us fulfil our objectives.”
Lowe Lintas national creative director Amer Jaleel commented on the win, “OLX is an extremely dynamic and exciting brand. The most interesting thing about OLX is that it‘s a completely new category with challenges of changing human behaviour. There will be opportunities to crack new insights, and therefore the brand would allow us to introduce absolutely fresh communication.”
“We are exceptionally excited to partner with OLX.in. OLX is at the forefront of a genuine consumer revolution in the Indian online space by creating a new selling culture that sees value in almost everything. OLX was seeking creative excellence based on strong strategic thinking and I think we as Lowe Lintas delivered to that. We look forward to partnering them in creating bigger, better and bolder creative work based on a distinctive brand promise,” added Lowe Lintas president Naveen Gaur.
Brands
Maharashtra panel orders Lodha to refund Rs 5 crore to homebuyers
Consumer court flags unfair practices in long-running property dispute case
MUMBAI: In a sharp rebuke to one of India’s biggest real estate players, the Maharashtra State Consumer Disputes Redressal Commission has directed Macrotech Developers to refund nearly Rs 5 crore to a senior citizen couple, Uttam and Anindita Chatterjee. The ruling, delivered on March 13, 2026, calls out the developer for “deficiency in service” and “unfair trade practices”, bringing closure to a dispute that has stretched over a decade.
The case traces back to 2015, when the couple booked a 3-BHK flat at World Towers in Lower Parel for Rs 12.22 crore, with possession promised within a year. What followed was a series of changes that complicated matters. After deciding to exit the project, they were persuaded to shift to a 4-BHK in another development priced at Rs 8 crore, with delivery scheduled for 2018. However, within months, the price was allegedly increased to Rs 10 crore. After demonetisation reshaped the market, similar flats were reportedly being offered at lower prices, but the couple were not given the benefit.
Despite paying over Rs 2.83 crore, the couple neither received possession nor clarity. Instead, in 2018, the developer unilaterally cancelled the booking, retained part of the amount as earnest money, and argued that the buyers were investors rather than consumers. The commission rejected this claim, observing that casual references to “investment” do not take away consumer rights when the purchase intent is residential.
The bench also held that the developer could not penalise buyers for payment delays while failing to meet its own delivery commitments. It noted the lack of formal documentation for revised terms and termed the prolonged retention of funds without delivering a home as exploitative.
As part of its order, the commission directed the developer to refund Rs 2.83 crore paid by the couple, along with interest at 10 per cent per annum, amounting to around Rs 2.12 crore. In addition, Rs 1 lakh has been awarded for mental agony and Rs 50,000 towards litigation costs, taking the total payout to over Rs 5 crore. The developer has been asked to comply within two months.
For now, the ruling serves as a reminder that in real estate, shifting terms and delayed promises can carry a significant cost.
