Ad Campaigns
OLX partners Qyuki for new made-for-digital ad
MUMBAI: The latest video content for OLX is an emotional love story about selfless love, exemplifying some of the most heart-warming aspects of a relationship. Produced by Qyuki Digital, the video has been trending across social media sites with a high engagement level.
Designed solely for the digital medium, the film is an example of digital content where the “story” is the real hero and the brand, a facilitator.
The film traces the journey of a young couple in love, a photographer and a painter, who place their own happiness second to that of their partner. National Award winning Qyuki creator duo, Devyanshu and Satyanshu Singh, have worked on this project for the OLX brand.
OLX.in chief marketing officer Gaurav Mehta said, “Video is a great medium for storytelling. This film in particular is inspired by a timeless classic that we’ve tried to narrate in our own words with the help of some fantastic poetry. We always had a lot of faith in this story, but we’ve been overwhelmed by the response this film has received so far. We truly believe that OLX is an enabler of little joys for its users, which we’ve tried to depict in the film. It feels great to know that it has resonated with digital audiences from different walks of life.”
Qyuki Digital Media network head Sagar Gokhale added, “At Qyuki, we create opportunities for brands to tell stories differently. Our aim is to build bonds between artists who create great content and brands that can use that talent to connect with their customers. OLX shared the same conviction as us and we came together to create ‘The Story of Selfless Love.’ This story is not an ad film but is content marketing in its purest form. On this particular project, we connected Qyuki’s creative duo Satyanshu and Devanshu Singh, who have a National Award to their name (film Tamaash), with the brand and succeeded in reaching out to the right audience with the help of our technology and audience insights.”
NATIONAL: Amazon Ads has laid out a sharply tech-led vision for the advertising industry in 2026, arguing that artificial intelligence, streaming TV and creator partnerships will combine to turn brand building into a more precise, performance-driven business.
At the heart of the shift, the company says, is the fusion of AI with Amazon’s vast trove of shopping, browsing and streaming signals, allowing advertisers to move beyond blunt reach metrics to campaigns designed around real customer behaviour.
“The future of advertising is not about reaching more people, but the right people with messages that resonate,” said Amazon Ads India head and vice president Girish Prabhu. “By combining AI with deep customer insights, we help brands move from broadcasting campaigns to having meaningful conversations wherever audiences spend their time.”
One of the biggest changes, according to Amazon Ads, will be the collapse of the wall between media planning and creative development. Retail media, powered by first-party data, is increasingly shaping everything from brand discovery to final purchase, pushing marketers to design campaigns around audience insight rather than internal instinct.
AI is also moving from a support tool to a creative engine. Agentic AI, which automates and accelerates production, is expected to make high-quality creative accessible even to small businesses, compressing weeks of work into hours and giving challengers the ability to compete with larger brands on speed and scale.
Behind the scenes, AI-driven analytics will take on a bigger role in campaign optimisation, identifying patterns, spotting opportunities and recommending actions that would previously have required teams of analysts.
Streaming TV is another big battleground. With India’s video streaming audience now above 600 million and connected TV users at 129.2 million in 2025, advertisers are set to treat streaming not just as a branding channel but as a performance engine, measured increasingly by sales, sign-ups and bookings rather than just reach.
Finally, Amazon Ads sees creators and contextual advertising reshaping how brands tell stories. Creators will act less like influencers and more like long-term partners, while scene-aware ads on streaming platforms will allow brands to insert hyper-relevant offers into the flow of what viewers are watching.
Taken together, Amazon Ads argues, these shifts mark a move towards advertising that is both more human and more measurable, where AI handles the complexity, and creativity does the persuading.
