Brands
OLX India named most trusted internet classified brand in TRA report 2025
MUMBAI: OLX India has been named the Most Trusted Internet Classified Brand in the TRA (Trust Research Advisory) Brand Trust Report 2025. This recognition reflects OLX India’s ongoing commitment to offering a secure, transparent, and user-friendly experience for millions of buyers and sellers nationwide.
With India’s annual shoppers expected to reach 425 million by 2027, according to a statista report, trust in online marketplaces is more crucial than ever in shaping the digital economy.
TRA Research, has been conducting this study for over two decades in partnership with a renowned Indian statistical institute. The report evaluates brands across industries based on a nationwide consumer buying intention survey.
As a key player in the online classifieds sector, OLX India prioritises customer trust by implementing stringent safety measures, seamless transactions, and a tech-driven platform designed for ease of use.
To bolster platform security, OLX employs a multi-layered approach that includes buyer and seller verification, real-time monitoring of user activity, and active feedback mechanisms. Collaborating closely with law enforcement agencies, OLX ensures a safe and reliable experience for all users.
“Trust is paramount for OLX India, and being recognised as the Most Trusted Internet Classified Brand by TRA Research is an honour. This achievement will reaffirm our commitment to being a safe, seamless, and transparent platform for millions of buyers and sellers across the country,” said OLX India CBO (Autos) Siddharth Agrawal.
TRA Research CEO N. Chandramouli stated, “OLX India’s recognition as the Most Trusted Internet Classified Brand highlights the platform’s strong credibility among users. Trust is built over time through consistent reliability and user-centricity, and OLX India has successfully established itself as a dependable marketplace for millions.”
OLX India’s inclusion in TRA’s Brand Trust Report 2025 reinforces its strong presence in the online classifieds market. As the platform continues to evolve, it remains focused on strengthening user trust, enhancing safety standards, and delivering a seamless experience for buyers and sellers across India.
Brands
ITC Sunfeast Farmlite launches Sugar Free Cookies range
New variants offer guilt-free indulgence for health-conscious snackers.
MUMBAI: ITC Sunfeast Farmlite is sweetening the deal for biscuit lovers who want to have their cookie and eat it too without the sugar. The better-for-you biscuits range from ITC Foods has expanded its portfolio with the launch of an all-new Sugar Free Cookies line, aligning with the company’s vision of ‘Help India Eat Better’. The range is designed for consumers who are rethinking sugar in their daily snacking but refuse to compromise on taste and indulgence.
The collection debuts with two tempting variants: Choco Nut Cookies and Hazelnut & Oats Cookies. Both are a source of protein and contain no trans-fat, while the Hazelnut & Oats variant is also lactose-free.
ITC Ltd. vice president (marketing), biscuits, foods division, Suraj Kathuria said, “At Sunfeast Farmlite, we believe mindful snacking should never come at the cost of indulgence. With this launch, we are catering to the growing need for guilt-free snacking while delivering a rich, satisfying cookie experience.”
ITC Ltd. vice president & head of food sciences for foods division Dr Shantanu Das added, “We have applied robust food science to develop cookies that are sugar-free while preserving the taste and texture consumers love.”
Each cookie comes in convenient single-serve packs to maintain texture and freshness. Both variants are available in 100g packs priced at ₹100 and can be found on quick-commerce platforms including Blinkit, Swiggy Instamart, and Zepto.
In a market increasingly leaning towards healthier choices, ITC Sunfeast Farmlite’s new Sugar Free Cookies prove that cutting sugar doesn’t mean cutting joy. For the health-conscious yet indulgent snacker, this could be the perfect bite-sized solution.
