MAM
OLX Autos says ‘Price nahin, surprise milega’ in its latest campaign
MUMBAI: Global car marketplace for pre-owned automobiles, OLX Autos has launched its latest marketing campaign titled ‘Price Nahin, surprise milega’. Conceived by Lowe Lintas Delhi, the campaign films aim to raise awareness about the brand’s best price proposition and encourage sellers to consider OLX Autos when selling their pre-owned cars.
Leading with two TVCs produced by Chrome Pictures and directed by Hemant Bhandari, the campaign assures sellers that they can always expect the best prices for their cars on the platform by addressing multiple customer concerns.
While the festive season is driving up demand for pre-owned vehicles, getting the optimum price for their automobiles is an important consideration for sellers. However, sellers have to usually contend with barriers in realising the best price for their product such as hidden charges, lack of information about the car’s worth, etc. All of these factors add up to compound their dissatisfaction and prevents a seamless customer experience. Through the element of drama and exaggerated disbelief, both the TVCs capture the seller’s surprise while also reiterating the central message relatably.
By portraying this sentiment in a humorous manner, the ad film attempts to convey that the pricing offered on OLX Autos’ platform goes above and beyond the sellers’ expectations.
Lowe Lintas chief creative officer Prateek Bhardwaj said, “Who said simple and straight can’t be interesting too? We had a simple message, and we made a virtue of it. Kudos to Sidhant Mago and his team for making this shine the way it does. And also to our client who loved it from script to film.”
OLX India CMO Sapna Arora said, “Car buyers throughout the country encounter multiple obstacles when attempting to sell their automobiles via an online platform for the best possible price, and through our campaign, we hoped to emphasise how OLX Autos solves this problem while also assuring the best prices, ease of selling and convenience. The predominant emotion of surprise drives the tone of the campaign, and helps reinforce the message by repetition and by contrasting the component of disbelief with the impossibly attractive proposition.”
A multi-channel approach employing digital and broadcast media, in addition to radio and on-ground activations will build effective reach and promote the campaign across platforms among OLX Autos’ target audience of car sellers who would consider using the platform for the sale of their vehicle.
“Due to the pandemic and rise in aspiration among the young generation, we can see an inclination towards having personal mobility. Our campaign is aimed at making consumers aware and assuring sellers that they can always expect the best prices for their cars on OLX Autos platform with transparent and hassle-free processes,” OLX Autos India CEO Amit Kumar said.
Brands
FSS names Anand Krishnamurthi head of global digital delivery
Tech veteran to drive AI-first, cloud-led transformation in payments globally
CHENNAI: Financial Software and Systems (FSS), an AI-first payment infrastructure company, has appointed Anand Krishnamurthi as head of global digital delivery.
In his new role, Anand Krishnamurthi will lead FSS’s global digital delivery capabilities, focusing on AI-first and cloud-led transformation while ensuring predictable, high-quality outcomes for customers worldwide. He will be based in Chennai and report to V. Balasubramanian, CEO of FSS.
Bringing 28 years of experience in technology and digital transformation across banking, capital markets, financial services, and insurance, Anand has held senior leadership positions at Cognizant and NuSummit. He is recognised for scaling multi-geography delivery teams, leading mission-critical platforms, and embedding AI-driven automation in complex, regulated environments.
“What drew me to FSS is its deep payments expertise, strong product DNA, and the scale at which its platforms power real-world financial ecosystems,” said Anand Krishnamurthi. “I aim to strengthen delivery predictability, execution rigor, and engineering quality, building empowered teams that deliver measurable customer outcomes. FSS has a unique opportunity to create real-time, AI-infused payments infrastructure that is resilient, secure, and globally scalable.”
V. Balasubramanian added, “Anand’s track record in leading multi-geography delivery programs and AI-first operating models makes him the ideal leader for FSS as we accelerate our AI-driven digital payments business. His leadership will help us raise the bar for outcomes globally.”
This appointment is part of FSS’s broader push to build an AI-powered, cloud-native delivery organisation capable of meeting the evolving needs of banks, fintechs, and financial institutions worldwide.
