Brands
OkCupid rolls out new product feature Stacks
NEW DELHI: This week OkCupid is rolling out the biggest mobile app redesign globally in the brand’s history, including playful icons and a new matching system — “Stacks” — that consolidates multiple discovery methods into one, making it even more fun to find the type of person you’re looking for.
The new Stacks discovery experience shows you, people, in a focused, thoughtful way, and gives you choice and control over who you’re dating through a series of new categories:
Recommended
Question Pros
Online
Nearby
New People (paid)
Popular (paid)
Match % (coming soon)
We know that one of the hardest parts of dating is actually finding your person — so when we began reimagining what our platform could become, we kept that top of our mind. Now users can easily tap into each of the above categories to find someone based on who and what they’re looking for.
Our Question Pros Stack is an industry first, recognizing higher-intent daters who, research shows, are
more likely to want a meaningful relationship. Answering more questions is a sign of investment in the dating process and willingness to really get to know someone, which in turn signals that someone is ready to be in a meaningful relationship so we wanted to be sure to include a Stack category that celebrated these users. Our matching questions help us connect people with those they’re most compatible with, encourage people to really think about what’s important to them in dating and relationships, and localize and personalize the experience for our users around the world. And there’s been over 295 million responses to our matching questions this year (8+ billion responses since we launched).
And Stacks really does work! Since we began testing Stacks, women on OkCupid started sending 2X as many likes as they were previously! And while women are more likely to use the Questions Pro Stack, the most popular Stacks are Online and Nearby.
So whether you're looking to chat with someone who you have a high Match % with (which means we think you'll really like them), who’s Online Now or even Nearby, “Stacks” makes it easier and more fun.
OkCupid CEO Ariel Charytan said: “We know that daters are looking for different things at different times, and we want to empower people on OkCupid to choose their own preferences as they match on what matters to them. Over the years, we’ve spoken to millions of daters and successful couples, and through these conversations we learned that people want control over their own path. When creating “Stacks” we aimed to put the power back into the hands of our daters. They’re in control, we just gave them the map to navigate their own dating and relationship journey.”
Brands
Axis Bank named Official Banking Partner of DP World PGTI
Partnership supports all tournaments this season to grow professional golf in India.
MUMBAI: Axis Bank just teed up a hole-in-one partnership because when a bank sponsors golf’s biggest swing in India, even the fairways feel more financially secure. Axis Bank has been appointed Official Banking Partner of the DP World Professional Golf Tour of India (DP World PGTI), strengthening its commitment to sporting excellence and community engagement while backing the growth of professional golf across the country.
Under the partnership, Axis Bank will support all DP World PGTI tournaments this season, contributing to talent development, enhanced tournament experiences and wider fan engagement. The collaboration aligns the bank’s values of precision, discipline and trust with the Tour’s focus on performance and opportunity.
Axis Bank executive director Munish Sharda said, “We are pleased to partner with DP World PGTI as its Official Banking Partner. Golf embodies precision, discipline, and a pursuit of excellence qualities that strongly reflect who we are at Axis Bank. This association also strengthens our engagement with India’s growing premium customer segments, where the sport has a deep and enduring connect.”
Professional Golf Tour of India president Kapil Dev said, “We are extremely pleased to welcome Axis Bank as a Tour Partner of the DP World Professional Golf Tour of India. Partnerships of this stature play a vital role in strengthening the foundation of the Tour, enhancing opportunities for our players, and expanding the sport’s reach across the country.”
Professional Golf Tour of India CEO Amandeep Johl added, “Axis Bank’s strong legacy of excellence, innovation, and nationwide reach aligns perfectly with DP World PGTI’s goal to elevate professional golf in India and provide greater opportunities for our players.”
In a sport where every stroke counts and every partnership drives distance, Axis Bank isn’t just backing golfers, it’s investing in the fairway to future, turning India’s greens into a stage where precision meets passion and every drive has the power to inspire.
