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Ogle inks marketing tie-up with Snapdeal
MUMBAI: On-demand streaming platform Ogle has entered into a marketing tie-up with e-commerce site Snapdeal. Additionally, with this partnership, which is till the end of 2015, Snapdeal customers will get three months of free Ogle subscription when they buy smart TVs, tablets and mobiles from the website.
Ogle streaming service comes with features such as buffer-less and ad-free streaming. It also enables online streaming across various connected devices and also caters to low bandwidth issues. The subscription offerings come at Rs 49 per day, Rs 249 per month and Rs 2400 per annum.
Ogle Technology Group chairperson Pritish Nandy said, “Ogle’s one-of-its- kind association with an e-commerce giant like Snapdeal will be a great innovation for this field. This new venture will create a larger audience reach for Ogle from the subscription point of view as well as from a market leader point of view. This association will also be a favourable deal for Snapdeal. Free access to Ogle on their newly bought devices will definitely be a unique experience for the buyers. With our user friendly features, and our commitment to the association, we aim to strengthen our expertise.”
Snapdeal vice president strategic alliances Karan Khara added, “Ogle is a great addition to our digital entertainment offerings. With increasing consumption of online videos and growing preference for International content among the young consumers in India, we are confident that this streaming service being offered at an affordable price point will find great traction.”
MUMBAI: BigTrunk Communications, an integrated digital marketing agency known for driving brand transformations across industries, has been awarded the digital marketing mandate for Soframycin, one of India’s most trusted antiseptic cream brands from the EncubeEthicals portfolio. With this collaboration, Soframycin makes its debut into the digital space, aiming to amplify its presence across India through compelling social media narratives and data-led campaigns. BigTrunk will lead the brand’s digital strategy and execution, with a focus on connecting Soframycin’s legacy of trust with today’s health-conscious and digitally engaged audience.
Soframycin has been a household name for generations, widely recognized for its efficacy in treating cuts, burns, and wounds. Backed by the scientific rigor and pharmaceutical expertise of EncubeEthicals, a pharmaceutical powerhouse since 1998, the brand benefits from the expertise of over 1,400 professionals, including more than 200 R&D specialists and a robust team of quality experts. With a presence in over 50 countries, Encube’s commitment to excellence in topical formulations adds deep credibility to Soframycin’s legacy. Now, as the brand enters the digital space, BigTrunk Communications will lead the charge in reimagining Soframycin’s story—creating modern, relatable digital experiences that stay true to its heritage.
“As we take Soframycin into its next chapter of growth, embracing digital media is not just a strategy but a necessity. We wanted a partner who could translate our scientific credibility into engaging, relatable content for today’s audience,” said Soframycin vice president – marketing, Ajay Rawal. “BigTrunk’s deep understanding of healthcare communications and digital behavior makes them the ideal partner to build meaningful narratives around wound care, trust, and wellbeing.”
“Soframycin is more than a product—it’s a legacy deeply rooted in care and science,” added BigTrunk Communications founder & managing director Bharat Subramaniam. “We’re excited to take on this responsibility of guiding a heritage brand into the digital world. Our focus will be on creating contextual storytelling and purpose-driven campaigns that bring Soframycin closer to Indian families, both old and new.”
