MAM
Ogilvy’s Choudhary only Indian to make it to Cannes’ ‘See It Be It’
MUMBAI: In 2014, Cannes Lions launched See It Be It. A programme that responded to the gender imbalance in the advertising industry – only 25% of agency creatives are women, and just 11% reach creative director level. The stats for India, being woefully lower.
Every year, 15 future leaders from all over the world are chosen to be part of this programme. And this year, Sakshi Choudhary from OgilvyOne, Mumbai, has made it as India’s sole representative.
Following a series of written submissions and a rigorous interview, Sakshi secured her place at See It Be It from among hundreds of entrants across the globe. The programme involves a series of specially curated sessions at Cannes Lions that include workshops, behind-the- scenes with jury members and one-to-one mentoring with leaders from the global advertising fraternity.
A delighted OgilvyOne Worldwide president Vikram Menon said: This is truly wonderful news. It is a proud moment for all of us at Ogilvy. Sakshi has been a stand-out performer ever since she became part of the Ogilvy family and this is just reward for years of commitment to her craft. Hopefully, this inspires many more women to push for leadership positions in the coming years.
Sakshi Choudhary is at present the creative supervisor at OgilvyOne Mumbai where she manages some of the agency’s iconic brands including Dove and Coca-Cola. A multiple award-winner, she has also been recognised among ‘India’s Top 30 under 30’ – a listing of the country’s 30 Most Promising Young Achievers in the Media and Advertising Industry under the age of 30. Outside her day job, Sakshi is the founder of The Seesaw Project – an initiative that seeks to simplify the complex issues of gender bias, using art.
MAM
Schneider Electric launches One Unit Mission for Women’s Day
Green Yodha 2.0 urges every Indian household to save one unit of electricity daily.
MUMBAI: Schneider Electric just flipped the switch on savings because this Women’s Day the brightest idea isn’t a new bulb, it’s turning one unit off. Schneider Electric launched the second phase of its Green Yodha initiative, ‘One Unit Mission’, on International Women’s Day 2026, calling on every Indian household to save at least one unit of electricity daily. The campaign was flagged off in Delhi by chief minister Rekha Gupta, actor and sustainability advocate Bhumi Pednekar, and other dignitaries.
Rekha Gupta said, “Delhi’s journey towards clean, resilient growth begins with how efficiently we use the energy we already have. Green Yodha 2.0 reminds us that every citizen is a stakeholder in India’s energy future, and saving one unit of power today is an act of nation-building for tomorrow.”
Schneider Electric India zone president, MD & CEO Deepak Sharma added, “India is entering a decade of unprecedented growth, and that growth will require enormous amounts of energy. The real challenge is not just how much power we produce, but how intelligently we use it. If every Indian household saves just one unit of electricity a day, the impact would be equivalent to planting billions of trees or taking millions of cars off the road.”
Schneider Electric India, vice president of marketing Rajat Abbi noted, “Sustainability becomes real when it is simple and measurable. The One Unit Mission is about turning awareness into everyday action.”
In FY 2023–24, India’s energy-efficiency programmes (PAT, UJALA, S&L, SLNP, CAFÉ) collectively saved 53.6 million tonnes of oil equivalent, avoided 321 million tonnes of CO₂ emissions, and reduced energy expenditure by Rs 2 lakh crore equivalent to nearly 6 per cent of national primary energy supply.
The initiative aligns with government efforts on efficient cooling, appliance standards and the Bureau of Energy Efficiency’s state-level SEEI FY 2024 framework, emphasising demand-side efficiency as a cost-effective complement to new generation capacity.
In a nation sprinting toward brighter, bigger tomorrows, Schneider isn’t selling more power, it’s quietly handing every household a daily superpower: the ability to save one unit and help light up a cleaner, more efficient future, one thoughtful switch at a time.
