MAM
OgilvyOne shines for India at DMA Echo International Awards
Mumbai: At a gala ceremony held in San Diego on October 28, the world’s best marketing campaigns fought for what many consider the ultimate prize in result and data driven marketing – the International Echo Awards 2014. And OgilvyOne led the way bagging 4 (1 silver, 3 bronze) of the 9 metals that came India’s way. The DMA Echo awards are ranked among the oldest and most revered effectiveness awards on the international marketing calendar.
An elated Vikram Menon, President and Country head, OgilvyOne India:This is wonderful not only for OgilvyOne but for India. What’s most delightful is that the wins have come for exciting work on some of our biggest clients – DuPont, Vodafone, Unilever and American Express. And we owe a large part of these wins to them.
Sanjeev Jasani, Sr Vice President and Head of Office, OgilvyOne Delhi:The reason for our wins on both DuPont and Amex are the result of some inspired new-age thinking combined with truly old-fashioned collaboration and hard work. Lots of effort has gone into both campaigns and for them to get recognized internationally is amazing.
Burzin Mehta, Sr Creative Director, OgilvyOne, Mumbai:An Echo win is extra special because of the rigorous nature of judging and the caliber of its international jury comprising marketing experts, clients and creative gurus. Few things are as rewarding as recognition from clients and peers alike.
Commenting on India’s performance, Vatsal Asher, CEO DMA India:India’s strong showing at this year’s awards is a matter of pride for all of us. And like last year, OgilvyOne has lead the way
Brands
KKR sixes to power EV charger rollout under VIDA campaign
Cricket meets clean mobility as big hits spark India’s charging growth
NEW DELHI: VIDA, the electric mobility arm of Hero MotoCorp, has teamed up with Kolkata Knight Riders to launch a campaign that turns cricketing flair into real-world impact.
Titled ‘6 for 6’, the initiative promises to install a 6kW fast EV charger for every six hit by KKR during the ongoing Indian Premier League season. The idea is simple but powerful, as each big hit on the field contributes directly to expanding India’s fast-charging infrastructure.
The campaign builds on VIDA’s growing network, which already spans over 5,300 fast-charging points across more than 430 cities. With EV adoption gaining pace, the brand is using cricket’s mass appeal to accelerate both awareness and infrastructure growth.
Explaining the thinking behind the move, Hero MotoCorp emerging mobility business unit chief business officer Kausalya Nandakumar said, “Cricket has an incredible ability to unite and inspire millions across the country. With the ‘6 for 6’ campaign, we are turning every big hit on the field into a step towards a cleaner and a more accessible mobility future.”
She added that VIDA’s expanding fast-charging network and removable battery technology are designed to make EV ownership more convenient and practical for everyday users.
From the franchise’s side, the campaign is also about giving on-field moments a larger purpose. Kolkata Knight Riders chief executive officer Venky Mysore said, “The ‘6 for 6’ campaign exemplifies the potential of sport as a platform for meaningful, real-world impact. By linking every six to the expansion of EV charging infrastructure, this partnership transforms fan excitement into tangible progress.”
As part of the rollout, VIDA has introduced co-branded charging stations in KKR’s signature colours, with a flagship installation unveiled alongside team players. The chargers are designed for quick top-ups, powering VIDA scooters from zero to 80 percent in about an hour, while also being positioned along key highways to support longer journeys.
The initiative also taps into VIDA’s removable battery system, which allows users to charge using standard household plug points, adding flexibility to the charging ecosystem.
By blending the thrill of cricket with the urgency of clean mobility, VIDA and KKR have found a neat way to make every six count twice, once on the scoreboard and again on India’s road to an electric future.
