MAM
OgilvyOne elevates Sonia Khurana to national head-customer engagement
MUMBAI: OgilvyOne has promoted Sonia Khurana as national head of customer engagement, Mumbai. Prior to this, she was heading OgilvyOne’s Bangalore office.
While in Bangalore, Khurana was instrumental in growing the OgilvyOne business and building a team. Under her leadership, OgilvyOne acquired many new clients such as Dr. Reddy’s, SAP and Elle Fashionwear amongst others.
OgilvyOne Worldwide India president Vikram Menon said, “Our core promise to clients is to help them unlock the full value of customers, by turning big ideas and data insights into compelling personal experiences that help them win more customers, and make them more valuable. With her expertise and experience in CRM and Digital, Sonia is perfectly geared to deliver on this promise.”
Khurana added, “I am very excited to be in this role. It’s also a great privilege to be able to work towards delivering on David Ogilvy’s famous promise, ‘We sell, or else.’ OgilvyOne has invested heavily in engagement planning tools and processes, technology infrastructure and data analytics capabilities. In addition, our understanding of digital allows us to expand our approach to acquiring and engaging customers beyond traditional CRM channels.”
In her new role, Khurana will focus on building the CRM and loyalty capabilities of OgilvyOne across India. OgilvyOne has a Data Analytics Hub in Bangalore that works on both local and international clients. BMW India, Titan and Dr. Reddy’s are some of the CRM clients that OgilvyOne has on its roster.
Brands
ZEEL transfers syndication business, invests Rs 505 crore in IP push
Restructuring, stake buy and FCCB moves signal sharper content strategy
MUMBAI: In the content economy, owning the story is half the battle monetising it is the real game, and Zee Entertainment Enterprises is doubling down on both. The company has approved the transfer of its syndication and content licensing business to its wholly owned subsidiary ZI-IPR Enterprises, alongside an investment of Rs 505 crore aimed at strengthening its play in content intellectual property (IP) acquisition, management and monetisation. The move, effective April 1, 2026, will see the business transferred on a slump sale basis at book value, including all associated assets, liabilities and commercial rights effectively consolidating IP operations under a more focused structure.
At its core, the restructuring signals a strategic shift. As content consumption increasingly fragments across digital and global platforms, the value of IP lies not just in creation but in how efficiently it can be distributed, repackaged and monetised across markets. By housing its syndication engine within ZI-IPR Enterprises, ZEEL appears to be building a more agile and scalable ecosystem, one that can better extract value from its vast content library while adapting to evolving distribution models.
But the company’s ambitions are not limited to restructuring. ZEEL has also approved an investment of up to Rs 20.09 crore in Culture of Real Experiences (CORE), acquiring a 51 per cent stake in the entity. The move expands its footprint into the broader creative and experiential space, suggesting a push beyond traditional broadcasting into areas where content, culture and immersive experiences intersect.
At the same time, ZEEL has moved to tidy up its financials, approving the redemption of $23.9 million in outstanding foreign currency convertible bonds (FCCBs) and cancelling an unused $215.1 million commitment. The twin steps are expected to ease pressure on its treasury, freeing up capital and improving financial flexibility as the company invests more aggressively in its IP strategy.
Taken together, the decisions reflect a company in recalibration mode streamlining legacy structures, sharpening its focus on content ownership, and exploring new avenues for growth. In a market where the lines between television, streaming and experiential entertainment are increasingly blurred, ZEEL’s latest moves suggest it is not just creating content, but building a system to make that content travel further and pay better.
