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Ogilvy names Ritu Sharda chief creative officer Ogilvy North
MUMBAI: Ogilvy is happy to announce the appointment of Ritu Sharda as Chief Creative Officer, Ogilvy North. This appointment is effective April 2019.
Ritu comes to Ogilvy with over 18 years work experience that covered work on brands like Quaker Oats, Mirinda, 7Up, Zandu, Wrigley’s, SC Johnson and Exxon Mobil, McDonald’s, Samsung, Maggi, Dabur, MasterCard, Coca Cola, HP, Microsoft, HBO to name a few.
Ritu is a much awarded creative professional. She was a part of the Cannes Cyber Jury in June 2018 and also a speaker at the prestigious 3% Conference.
She is also the winner of accolades at international award shows such as Cannes, The One Show, The Andy’s, LIA, The Work and ADFEST. Her work includes celebrated campaigns like #ReleaseThePressure for Mirinda and #StandByToughMoms for SCJohnson.
Sonal Dabral, Chief Creative Officer South & South East Asia and Vice Chairman India, Ogilvy, “I’m thrilled to have Ritu join us to lead the creative for Ogilvy North. Ritu is a celebrated new age creative leader who believes in the power of creativity and technology to drive business growth. She is an innovative thinker and has created big bold work on big businesses. Ogilvy North is an important office with some significant brands and strong, experienced creative teams. I’m sure with her multidisciplinary expertise and her energy she will help lead the agency to the next level.”
Kapil Arora, President, Ogilvy North: Ritu has the passion for ideas, the energy and mindset that will not just benefit our client brands, but will also enhance the formidable talent force of our creative team. With Rohitash (head of planning) and Ritu, we now have the final, critical piece of our Next Chapter plans in place and I am looking forward to their partnership in setting new benchmarks for the work from Ogilvy.”
“We are at a very interesting point of inflection in our business, a point that is both intimidating and exciting. The stellar leadership of Ogilvy along with its pedigree talent and enviable list of clients, is poised once again to blaze a new trail during this time. I am excited to play my part in this,” said Ritu Sharda.
MAM
PropertyPistol appoints Hemant Bajaj as chief marketing officer
Proptech firm taps global marketing leader to sharpen brand and growth strategy.
MUMBAI: In the fast moving world of proptech, building homes may be the business, but building the brand is just as crucial. Propertypistol, the proptech driven real estate advisory platform, has appointed Hemant Bajaj as its chief marketing officer (CMO) as the company looks to strengthen its brand narrative and accelerate growth across markets. Bajaj will lead the company’s marketing operations across multiple geographies, overseeing brand strategy, integrated marketing initiatives and revenue aligned growth programmes as Propertypistol prepares for its next phase of expansion.
The appointment comes at a time when the proptech sector is seeing rapid digital adoption, with companies increasingly focusing on leadership talent capable of combining technology, data driven marketing and customer experience.
Bajaj brings experience spanning India, South East Asia and the Middle East, where he has worked on scaling brands and leading digital transformation initiatives across multiple industries. His work in the marketing and media ecosystem recently earned him recognition as a ‘Powerhouse Leader’ at the Mastermind Awards in Dubai, highlighting his track record in managing high impact marketing mandates.
Propertypistol founder and managing director Ashish Narain Agarwal said the appointment comes at a pivotal stage in the company’s journey as it looks to strengthen its market presence.
“Hemant’s appointment comes at a defining moment for us. As we scale our market position, it is vital to have leadership that blends strategic vision with executional depth. Hemant’s deep understanding of brand and business alignment will be instrumental as we redefine the proptech landscape,” Agarwal said.
Bajaj said Propertypistol’s technology first approach to real estate advisory was one of the key reasons behind his decision to join the company.
“Propertypistol has established itself as a technology first platform that is redefining how investors navigate the property market. Having led marketing transformations across international borders and fast paced industries, I recognise the exceptional strength of the foundation built here,” he said.
He added that his focus would be on accelerating the company’s digital marketing capabilities while building strategies that deliver sustained value for customers and partners worldwide.
The leadership move reflects Propertypistol’s broader effort to strengthen its executive team as the proptech industry evolves rapidly. With property search, advisory and transactions increasingly shifting online, companies in the sector are investing heavily in marketing intelligence and digital platforms to stay competitive.
By bringing Bajaj on board, Propertypistol is betting that sharper brand positioning and technology led marketing will help it stand out in an increasingly crowded digital real estate marketplace.
