MAM
Ogilvy Mumbai wins creative duties for Home Centre in MENA
MUMBAI: Ogilvy India‘s Mumbai office has won the creative duties for the retail chain Home Centre in Middle East and North Africa. This was a result of a multi-agency pitch that saw the participation of several creative agencies from India.
The incumbent agency on the account is a local agency in the UAE.
O&M Mumbai and Kolkata president Navin Talreja said, “We are delighted to have won the mandate to partner with Home Centre for the MENA region. This is a significant addition to our roster of international businesses and work that we do for Global Markets from Ogilvy Mumbai. Coming on the back of our global recognition as ‘Most Effective Agency Office Globally‘ in the 2012 Effie Effectiveness Index, this truly fuels our ambition to become the agency office for the world.”
O&M South Asia executive creative director Sumanto Chattopadhyay said, “It‘s both challenging and exciting to play outside one‘s home ground. That‘s the opportunity that Home Centre offers us. Working on the pitch made us realize that client and agency are on the same wavelength in terms of pushing for communication that breaks new ground. I look forward to a long and fruitful association.”
O&M will be working towards building a strong brand with a global voice that cuts across all markets in the Middle East and North Africa region. This will require O&M to develop a 360 degree brand campaign.
Home Centre DGM brand and marketing Rohit Bhatia said, “Ogilvy is the name behind some of the most memorable ad campaigns for brands across diverse categories. Post reviewing their work they seemed to best understand our current business needs and were therefore our preferred choice. We are happy to have them on board and look forward in creating some great work together.”
Started in 1995, Home Centre‘s business idea is to transform ‘houses‘ into ‘homes‘. What started with a single store in Sharjah, UAE has grown to a network of 80 stores occupying three million square feet of retail space.
Brands
KKR sixes to power EV charger rollout under VIDA campaign
Cricket meets clean mobility as big hits spark India’s charging growth
NEW DELHI: VIDA, the electric mobility arm of Hero MotoCorp, has teamed up with Kolkata Knight Riders to launch a campaign that turns cricketing flair into real-world impact.
Titled ‘6 for 6’, the initiative promises to install a 6kW fast EV charger for every six hit by KKR during the ongoing Indian Premier League season. The idea is simple but powerful, as each big hit on the field contributes directly to expanding India’s fast-charging infrastructure.
The campaign builds on VIDA’s growing network, which already spans over 5,300 fast-charging points across more than 430 cities. With EV adoption gaining pace, the brand is using cricket’s mass appeal to accelerate both awareness and infrastructure growth.
Explaining the thinking behind the move, Hero MotoCorp emerging mobility business unit chief business officer Kausalya Nandakumar said, “Cricket has an incredible ability to unite and inspire millions across the country. With the ‘6 for 6’ campaign, we are turning every big hit on the field into a step towards a cleaner and a more accessible mobility future.”
She added that VIDA’s expanding fast-charging network and removable battery technology are designed to make EV ownership more convenient and practical for everyday users.
From the franchise’s side, the campaign is also about giving on-field moments a larger purpose. Kolkata Knight Riders chief executive officer Venky Mysore said, “The ‘6 for 6’ campaign exemplifies the potential of sport as a platform for meaningful, real-world impact. By linking every six to the expansion of EV charging infrastructure, this partnership transforms fan excitement into tangible progress.”
As part of the rollout, VIDA has introduced co-branded charging stations in KKR’s signature colours, with a flagship installation unveiled alongside team players. The chargers are designed for quick top-ups, powering VIDA scooters from zero to 80 percent in about an hour, while also being positioned along key highways to support longer journeys.
The initiative also taps into VIDA’s removable battery system, which allows users to charge using standard household plug points, adding flexibility to the charging ecosystem.
By blending the thrill of cricket with the urgency of clean mobility, VIDA and KKR have found a neat way to make every six count twice, once on the scoreboard and again on India’s road to an electric future.
