MAM
Ogilvy Mumbai declared ‘Most Effective Agency Office Globally’ for 2nd time in a row
MUMBAI: The folks at Ogilvy are celebrating once again. Ogilvy Mumbai has been declared the ‘Most Effective Agency Office Globally‘, in the 2013 Effie Effectiveness Index – and this too for the second consecutive year. Effie Worldwide and WARC, the global marketing intelligence service, revealed the global results of the Effie Effectiveness Index in Cannes today.
Ogilvy south Asia executive chairman & creative director Piyush Pandey said: “I am truly delighted for Ogilvy Mumbai and all our clients who we have partnered in achieving this unprecedented recognition of being ‘the Most Effective Agency Office in the World‘.
“To do it once is good. But to be awarded the Most Effective Agency Office in the world for two years in a row is a staggering achievement. This only further underlines our philosophy of deep collaboration between Creative, Planning and Account Management helping us deliver on the twin peaks of creativity and effectiveness. This would not have been possible without the support of our clients so a big thank you to all our clients who continuously repose faith in our ideas,” said Ogilvy & Mather‘s Mumbai & Kolkata head Navin Talreja.
Head of Planning-Ogilvy Mumbai Kawal Shoor said, “We didn‘t plan for this. Couldn‘t have. It‘s impossible to know what hundreds of other offices across tens of agencies are doing globally. Only in hindsight have we figured the reason Ogilvy Mumbai has been honoured with this accolade, in successive years. And the reason is – great work that works, not for a few, but for a very wide set of brands, across different clients. I think Ogilvy Mumbai manages the depth-versus-width issue beautifully because we‘re blessed with a unique mix of skill sets, our creative culture, and a genuine desire to motor each other‘s thoughts forward.”
The EFFIE Index was launched in June 2011 and is led by Effie Worldwide. It was predicted to become the industry standard and according to industry influencers, it is now considered to have attained this status. The Effie Effectiveness Index identifies and ranks the marketing communications industry‘s most effective agencies, advertisers, and brands by analysing finalist and winner data from Effie Worldwide competitions. It is one of the world‘s most comprehensive ranking of agency and advertiser performance and a valuable resource for anyone interested in marketing effectiveness.
Brands
Jubilant FoodWorks faces Rs 47.5 crore GST demand, plans appeal
Tax authorities flag alleged misclassification of restaurant services
MUMBAI: Jubilant FoodWorks Limited has landed in a tax tussle after receiving a GST demand of Rs 47.5 crore from the office of the additional commissioner of CGST and central excise in Thane, Maharashtra.
The order, issued under the provisions of the Central Goods and Services Tax Act, 2017, relates to an alleged incorrect classification of certain services under the category of restaurant services. According to the tax authorities, this classification resulted in a short payment of goods and services tax for the period between the financial years 2019-20 and 2021-22.
The demand includes Rs 47.5 crore in GST along with an equal amount as penalty, in addition to applicable interest. The order was received by the company on March 13, 2026.
In a regulatory filing to the BSE Limited and the National Stock Exchange of India Limited, the company said it disagrees with the order and believes its arguments were not adequately considered.
The company is preparing to challenge the decision and plans to file an appeal. It added that once the redressal process is complete, the demand is likely to be dropped.
Despite the sizeable figure attached to the notice, the company said it does not expect any material impact on its financials, operations or other activities.
The disclosure was signed by Suman Hegde, EVP and chief financial officer, who confirmed that the company received the order at 19:06 IST on March 13 and has already initiated steps to contest it.
The development places the quick service restaurant major in the middle of a tax debate that could hinge on how certain restaurant-linked services are classified under GST rules. For now, the company appears ready to take the matter from the tax office to the appeals desk.
