MAM
Oats brand Saffola launches four new delicious gourmet flavours
Mumbai: Marico, one of its FMCG companies, introduced four exciting gourmet-style flavours in its flavoured Oats range, under its flagship brand – Saffola. For the first time, Saffola Oats, an Oats brand, will offer two exciting, sweet flavours viz Nutty Chocolate and Apple ‘n’ Almonds. Alongside expanding the portfolio of savoury (Masala) oats with the launch of two new flavours viz Spicy Mexicana and Cheesy Italia.
These new launches are in line with an unwavering commitment to providing a lip-smacking experience for consumers while offering ‘Better for you’ food offerings. Saffola Oats has always been at the forefront of democratising Oats by offering them in flavours loved by India in convenient formats. With its latest offerings, the brand aims to further expand its relevance to newer audiences and occasions.
Saffola Oats’ sweet-flavoured variants namely Nutty Chocolate and Apple ‘n’ Almonds will cater to a growing but unmet need for consumers who have a preference for chocolate and fruity flavours, delivering a delightful experience that renders them an ideal breakfast choice. These variants will find relevance throughout the day including breakfast, addressing the needs of homemakers and working women seeking a convenient and hassle-free option.
Saffola Masala Oats currently offers 6 delicious savory flavours for snacking. The brand further launches two fusion flavours, namely Spicy Mexicana and Cheesy Italiaa. These flavours are already trending flavours in the snacking category. This culinary innovation showcases the dedication to offering diverse and convenient options that seamlessly align with the conscious lifestyles of today’s consumers.
With a preparation time of just 3 minutes and flavours transcending culinary boundaries, the four new flavours are perfect for health-conscious consumers to douse their hunger pangs while experiencing true delight.
Speaking about the new Saffola Oats Flavours, India & Foods Business (Marico Ltd.), chief operating officer Vaibhav Bhanchawat said, “With the introduction of Saffola’s new Gourmet Flavours, we hope to satisfy the needs of modern consumers who constantly seek healthy convenience without compromising on flavour and taste. Our commitment to offering wholesome and flavourful options remains steadfast, ensuring that consumers across age groups can savour the delicacies of Oats on all sorts of occasions. We invite everyone to experience the fusion of taste and nutrition in these new Saffola Oats variants, enhancing your everyday moments with a burst of deliciousness.”
All four new flavours of Saffola Oats will be available on leading e-commerce & online grocery platforms like Flipkart, Amazon, Zepto, Swiggy & BlinkIt.
Since 2011, Saffola has built a reputation for trust and innovation, catering to diverse Indian taste preferences and offering “better for you” food items. Responding to Indian consumers’ love for spicy flavours akin to masaaledar street food, Saffola introduced ‘Savory Oats,’ addressing the demand for savoury while democratizing Oats as an exciting format, breaking norms of how tasty food can also be healthy.
Brands
Jubilant FoodWorks faces Rs 47.5 crore GST demand, plans appeal
Tax authorities flag alleged misclassification of restaurant services
MUMBAI: Jubilant FoodWorks Limited has landed in a tax tussle after receiving a GST demand of Rs 47.5 crore from the office of the additional commissioner of CGST and central excise in Thane, Maharashtra.
The order, issued under the provisions of the Central Goods and Services Tax Act, 2017, relates to an alleged incorrect classification of certain services under the category of restaurant services. According to the tax authorities, this classification resulted in a short payment of goods and services tax for the period between the financial years 2019-20 and 2021-22.
The demand includes Rs 47.5 crore in GST along with an equal amount as penalty, in addition to applicable interest. The order was received by the company on March 13, 2026.
In a regulatory filing to the BSE Limited and the National Stock Exchange of India Limited, the company said it disagrees with the order and believes its arguments were not adequately considered.
The company is preparing to challenge the decision and plans to file an appeal. It added that once the redressal process is complete, the demand is likely to be dropped.
Despite the sizeable figure attached to the notice, the company said it does not expect any material impact on its financials, operations or other activities.
The disclosure was signed by Suman Hegde, EVP and chief financial officer, who confirmed that the company received the order at 19:06 IST on March 13 and has already initiated steps to contest it.
The development places the quick service restaurant major in the middle of a tax debate that could hinge on how certain restaurant-linked services are classified under GST rules. For now, the company appears ready to take the matter from the tax office to the appeals desk.
