MAM
Oasis Fertility partners with Qoruz to optimise influencer marketing efforts
Mumbai: Qoruz, an influencer marketing analytics platform, has announced a new strategic partnership with Oasis Fertility, a comprehensive healthcare provider specializing in fertility treatments. This collaboration is set to redefine digital engagement strategies within the fertility sector by integrating Qoruz’s robust influencer marketing solutions with Oasis Fertility’s expert medical services. The partnership aims to deploy targeted influencer marketing campaigns that will amplify awareness and educate the public on available fertility treatments, ultimately bridging the gap between potential patients and advanced healthcare solutions.
Qoruz co-founder and CEO Praanesh Bhuvaneswar shared his thoughts on this collaboration, “At Qoruz, we are dedicated to enhancing how brands communicate and resonate with their audiences through effective influencer collaborations. Our partnership with Oasis Fertility reflects this commitment, providing them with access to our platform’s advanced analytics and strategic insights. This collaboration enables Oasis to efficiently leverage our tools in the vital field of reproductive health, ensuring they can offer reliable and empathetic guidance to those seeking fertility solutions.”
Oasis Fertility chief marketing officerSoumyadip Chatterjee said, “Our partnership with Qoruz marks a pivotal step in our journey. Qoruz has been integral to our influencer marketing strategy, aiding us from identification to ROI metrics. By leveraging their advanced analytics, we have effectively reached the right key opinion leaders and those in need of fertility assistance. Looking ahead, this partnership promises to further enhance our reach and effectiveness, allowing us to connect with our audience in increasingly impactful ways.”
By leveraging Qoruz’s precision in identifying and managing influencer collaborations, Oasis Fertility intends to extend its reach, offering support and expert guidance to more individuals and couples navigating the challenges of infertility. The collaboration between Qoruz and Oasis Fertility reflects a shared commitment to use ethical and data-driven influencer marketing strategies to reach individuals in need of fertility solutions, ensuring high-quality information and support is accessible.
Brands
Jubilant FoodWorks faces Rs 47.5 crore GST demand, plans appeal
Tax authorities flag alleged misclassification of restaurant services
MUMBAI:Â Jubilant FoodWorks Limited has landed in a tax tussle after receiving a GST demand of Rs 47.5 crore from the office of the additional commissioner of CGST and central excise in Thane, Maharashtra.
The order, issued under the provisions of the Central Goods and Services Tax Act, 2017, relates to an alleged incorrect classification of certain services under the category of restaurant services. According to the tax authorities, this classification resulted in a short payment of goods and services tax for the period between the financial years 2019-20 and 2021-22.
The demand includes Rs 47.5 crore in GST along with an equal amount as penalty, in addition to applicable interest. The order was received by the company on March 13, 2026.
In a regulatory filing to the BSE Limited and the National Stock Exchange of India Limited, the company said it disagrees with the order and believes its arguments were not adequately considered.
The company is preparing to challenge the decision and plans to file an appeal. It added that once the redressal process is complete, the demand is likely to be dropped.
Despite the sizeable figure attached to the notice, the company said it does not expect any material impact on its financials, operations or other activities.
The disclosure was signed by Suman Hegde, EVP and chief financial officer, who confirmed that the company received the order at 19:06 IST on March 13 and has already initiated steps to contest it.
The development places the quick service restaurant major in the middle of a tax debate that could hinge on how certain restaurant-linked services are classified under GST rules. For now, the company appears ready to take the matter from the tax office to the appeals desk.
