MAM
Nykaa onboards Vikas Gupta as CEO – B2B Business
MUMBAI: Flipkart’s head of customer, marketing and digital business Vikas Gupta has joined online beauty & personal care products marketplace Nykaa as CEO of its b2b business.
The e-commerce portal posted the development on its LinkedIn page.
“We are delighted to welcome on board, Vikas Gupta, the new CEO of our B2B business at Nykaa. Having held leadership roles for over two decades, Vikas is an expert at building business for digital-first enterprises that are data driven and fast-evolving. We are excited to have him on the team to drive a new wave of growth at Nykaa,” read the post.
Gupta has over two decades of leadership experience at companies such as Unilever and more recently, Flipkart, where he was the head of customer and marketing function, the company said.
His work over the years has won him several recognitions including 14 effectiveness awards (Effies and AMEs), 27 innovation and creative awards (16 Cannes Lions) and 10 top Unilever awards.
Gupta shared the news of his appointment on LinkedIn saying, “Incredibly excited to start this new journey at Nykaa. Big Thank you to the wonderful people at #Flipkart for the lasting learnings and friendships and an everlasting gratitude to my family at #Unilever #hindustanunilever as I begin this new chapter of my life.”
At Nykaa, Gupta will be setting up the e-distribution arm that aims to become the one-stop shop for retailers across the country to source beauty and personal care products, the company said.
Brands
Emami names Dhruv Aggarwal as chief growth officer
Former Bain partner steps in as FMCG firm sharpens growth playbook
MUMBAI: Emami Limited has appointed Dhruv Aggarwal as its chief growth officer, effective 25 March 2026, following the resignation of Giriraj Bagri.
Aggarwal joins the FMCG major from Bain & Company, where he most recently served as partner. With over two decades of experience across consulting and strategy, he brings a global perspective shaped by work across India, the US, the UK and Germany.
During his tenure at Bain, Aggarwal advised consumer, retail and media companies on large-scale transformations, business turnarounds and growth strategies. He was also closely involved with India’s startup ecosystem, guiding early-stage ventures on scaling and digital expansion, while supporting private equity and venture capital firms on investment decisions.
His earlier stints include a brief role at Barclays Capital and operational experience at Jindal Power, giving him a mix of financial and industry exposure.
Academically, Aggarwal holds an MBA from Indian Institute of Management Bangalore and has also been associated with University of Illinois Urbana-Champaign as a PhD candidate and teaching assistant.
The appointment comes at a time when Emami Limited is looking to sharpen its growth strategy in a competitive consumer market. With a seasoned strategist now at the helm of growth, the company appears set to double down on transformation and expansion in the months ahead.
