MAM
Nykaa launches Pink Friday Sale with new campaign
NEW DELHI: The Nykaa Pink Friday Sale, the brand's flagship beauty event, has flagged off with the launch of a new TVC campaign featuring actress and brand ambassador Janhvi Kapoor.
A 360-degree surround marketing plan with digital, OOH, TV, OTT content in six languages will cater to a wide audience pan-India. An intensive social media campaign involves influencers, micro-influencers and the Nykaa army, talking about their favourite picks from the Pink Friday Sale while using the Instagram filter created especially for the sale event. Exclusive video content by leading beauty bloggers is being rolled out on the Nykaa App under the ‘Explore’ section. This is a watch and shop format where the app users can learn beauty tricks, hacks, tutorials and discover various offers from the influencers while getting a chance to shop for the products showcased at the same time.
“The event of the Pink Friday Sale is a realisation of the customer trust and reach that Nykaa has in India. Thanks to months of preparation with our brand partners we are able to create unique offerings for our customers. Our tech and logistics teams ensure a seamless shopping experience online and offline, which truly delight our customers,” a Nykaa spokesperson said.
The sale includes beauty brands across makeup, skincare, fragrances, hair and accessories. Shop for Lakme, Maybelline New York, L’Oreal Paris, Nykaa Cosmetics for as much as up to 50 per cent off. Premium brands like Huda Beauty is on sale for up to 40 per cent off, while M.A.C Cosmetics, Estée Lauder, Smashbox, Kay Beauty, Bath & Body Works etc & the newest brand on board – Charlotte Tilbury – are participating with unmissable offers, revealing new deals everyday reflecting the appetite of the Indian consumers to invest in beauty.
Brands
Mana Projects names Ranbir Kapoor brand ambassador amid rebranding
Bengaluru developer unveils new identity focused on design and nature.
MUMBAI: When real estate meets reel star power, the foundation for a new brand story is often laid brick by brick. Mana Projects, the Bengaluru based real estate developer, has appointed actor Ranbir Kapoor as its brand ambassador while unveiling a refreshed brand identity aimed at aligning the company with the evolving expectations of modern urban homebuyers.
The announcement marks a new phase for the developer, which has spent over two decades building residential communities in Bengaluru, particularly along emerging growth corridors such as Sarjapur Road.
The updated brand identity reflects the company’s emphasis on design led living and environmentally conscious development. According to the developer, the new positioning focuses on creating residential spaces where architecture, nature, engineering and lifestyle planning work together to shape meaningful living experiences.
Mana Projects chairman and managing director D. Kishore Reddy said the rebranding represents a natural progression as the company adapts to the expectations of a new generation of homeowners.
“This rebranding represents the natural evolution of Mana Projects as we align ourselves with the aspirations of a new generation of homeowners, particularly millennials who form the backbone of Bengaluru’s dynamic homebuyer community,” Reddy said.
He added that today’s buyers increasingly look beyond basic housing to spaces that combine design, sustainability and a strong sense of community.
“At Mana, our philosophy centres on creating homes where space is purposeful, design is intelligent, nature is respected and engineering ensures long term sustainability. Our association with Ranbir Kapoor reflects this new chapter as we continue to build communities that enable people to truly live brilliantly,” he said.
Kapoor, who has been associated with several lifestyle and consumer brands, said the partnership resonated with his own understanding of what makes a home meaningful.
“A home is one of the most meaningful investments people make in their lives, and it should reflect comfort, warmth and a sense of belonging,” Kapoor said.
“What impressed me about Mana Projects is the brilliance of their thought, the way design, nature and functionality come together to enhance everyday living. I’m delighted to be associated with Mana Projects as they continue to create homes that inspire modern urban families to truly live brilliantly.”
The collaboration will be introduced through a large scale integrated campaign spanning digital platforms, outdoor media and experiential activations, making it one of the developer’s most prominent branding initiatives in recent years.
Founded in Bengaluru, Mana Projects has built a portfolio of residential developments that emphasise thoughtful architecture, amenity rich neighbourhoods and environmentally sensitive planning. The company’s projects often integrate open spaces, green landscapes and energy efficient engineering to support sustainable urban living.
With Bengaluru continuing to attract young professionals and technology workers, the developer believes the city’s housing market is increasingly being shaped by buyers seeking well planned communities that balance functionality with quality of life.
Looking ahead, Mana Projects plans to expand its presence across the city by developing future ready residential projects designed to accommodate emerging lifestyle trends such as hybrid work culture, community driven living and multigenerational households.
By combining a refreshed brand identity with a high profile ambassador, the company hopes to strengthen its position in Bengaluru’s competitive real estate market while appealing to a new generation of homeowners seeking homes that blend design, nature and modern living.
