Brands
Nutty Gritties Chaar Chaand Adds Festive Sparkle to Food and Celebrations
MUMBAI: When Diwali lights meet culinary delight, Nutty Gritties ensures the sparkle isn’t just on your diyas. India’s leading healthy snacking brand, with a 130-year legacy in premium dry fruits, has launched its festive campaign, Chaar Chaand, celebrating femininity, grace, and the art of adding beauty to life. This season, the brand invites consumers to infuse the same care and creativity that goes into decorating homes into the festive food that brings everyone together.
At the heart of the campaign is founder and CEO Dinika Bhatia, stepping into the spotlight for the first time as Nutty Gritties’ official brand ambassador. The brand film follows her as an independent, successful entrepreneur who, during Diwali, sets aside her ‘boss lady’ persona to embrace a softer, nurturing side. From decorating her home to crafting a rangoli and adding Nutty Gritties’ premium nuts to festive delicacies, the film captures her transformation showcasing how attention to detail, warmth, and feminine grace can elevate both celebrations and food.
“Diwali is a celebration of love, beauty, and togetherness, a time when we add sparkle to everything around us,” said Dinika Bhatia. “Chaar Chaand reminds us not to forget the heart of every celebration our food. If we can add shimmer to our homes and décor, why not to our food? This campaign celebrates slowing down, cherishing life’s small moments, and bringing that signature Nutty Gritties sparkle to every festive indulgence.”
The campaign emphasises food as a centrepiece of the festival, highlighting how premium dry fruits enhance both flavour and presentation. By celebrating festive indulgence that is both nourishing and visually appealing, Nutty Gritties positions itself at the intersection of tradition, well-being, and mindful celebration.
Through Chaar Chaand, Nutty Gritties strengthens its connection with health-conscious consumers who value heritage and harmony. The campaign reflects the brand’s philosophy that festive indulgence can be wholesome, vibrant, and a reflection of personal care, creativity, and attention to detail.
This Diwali, Nutty Gritties doesn’t just offer premium dry fruits, it offers a story of celebration, craftsmanship, and the feminine instinct to nurture, enhance, and create beauty in every bite. From your rangoli to your dessert bowl, the brand ensures the sparkle is both seen and savoured.
Brands
Aditya Birla Fashion & Retail reshuffles top deck; Nikhil Modha to take over as CFO
Phased transition sees Marco Agnolin head OWND!, Nikhil Modha lined up as CFO as company readies next growth leg
MUMBAI: Aditya Birla Fashion & Retail is redrawing its leadership map, lining up a new generation of executives across key roles as it prepares for its next phase of growth.
The company has named Suraj Bahirwani as chief executive (designate) of Pantaloons, effective April 1, 2026, with a full transition to the top role slated for October 1, 2026. He will also be designated as senior managerial personnel.
A two-decade veteran of the Aditya Birla Group, Bahirwani joined as a group management trainee in 2002 and has since held a string of leadership roles across retail and manufacturing. His resume spans stints at Aditya Birla Retail, a tenure as chief operating officer of Pantaloons, and most recently, head of global sales at the group’s cellulosic fibres business, where he drove international expansion and strengthened value-added portfolios.
Academically, he holds a PhD from the University of Mumbai, a postgraduate management diploma from SP Jain Institute of Management and Research, and is a chartered accountant. Over the years, he has picked up multiple chairman’s awards, including distinguished achiever, exceptional contributor and accomplished leader.
The transition at Pantaloons will be staged. Incumbent chief executive Sangeeta Tanwani will continue until September 30, 2026, steering the handover before moving into an advisory role to the managing director from October 1, 2026. She is set to retire on January 31, 2027, at which point she will step down as whole-time director and key managerial personnel.
Alongside, the company has brought in Marco Agnolin as chief executive of OWND! and senior managerial personnel, effective April 6, 2026. Agnolin arrives with over three decades of global experience, having held senior roles at Inditex, where he helped expand Zara in Italy, and later served as chief executive of Bershka and Diesel. His track record spans fast fashion, brand turnarounds and youth-focused retail.
On the finance side, Nikhil Modha has been appointed chief financial officer (designate) and senior managerial personnel from April 1, 2026. He will assume full charge as chief financial officer and key managerial personnel from January 1, 2027.
Current chief financial officer Jagdish Bajaj will oversee a phased transition until December 31, 2026, before retiring and stepping down from his roles.
The reshuffle signals a calibrated succession plan rather than a sudden overhaul, with the company staggering exits and appointments to ensure continuity even as it refreshes leadership across verticals.
As Aditya Birla Fashion & Retail juggles legacy brands and new-age formats, the message is clear: steady hands for the present, sharper ones for the future—and no pause in the push for scale.
