Brands
Nutra Prep and Nutrabolt join forces to produce ‘C4’ and ‘Xtend’ in India
Mumbai: Nutra Prep, a new startup in the Sports Nutrition space, and Nutrabolt, a globally recognised leader in the active health and wellness industry, have signed a strategic deal for India’s manufacture and distribution of Nutrabolt’s ‘C4’ and ‘Xtend’ brand products.
Nutra Prep is a new start-up in the Health and Wellness space founded by industry veteran Amit Dhirwani. As part of the partnership, Nutra Prep will be the exclusive manufacturing and marketing company for ‘C4’ and ‘Xtend’ brands in India. C4 is one of the leading manufacturers of smart energy drinks and pre-workout supplements, while Xtend market leader in muscle recovery electrolytes and hydration drinks.
Nutra Prep has signed up with Bright Performance Nutrition for the exclusive omnichannel distribution of ‘C4’ and ‘Xtend’ products in India. This partnership provides easy access for fitness enthusiasts to purchase authentic, category-leading, and international-quality nutritional supplements at affordable prices.
Nutra Prep managing director Amit Dhirwani said, “We are excited to partner with C4 and Xtend, two of the most respected brands in the nutritional supplement industry. With this strategic alliance, we can now bring the same product range, quality, innovation, and efficacy that our customers have come to expect from these brands, but now at affordable prices, because it is manufactured locally in India”.
The strategic alliance involves sharing the original recipes and the technology transfer to Nutra Prep by Nutrabolt. It aims to facilitate the expansion of the Indian supplement market while offering customers premium international products at affordable prices. The shift towards domestic manufacturing also aligns with the government’s ‘Make in India’ initiative, fostering economic growth and generating employment opportunities within the local market.
“We are thrilled to partner with Nutra Prep to bring our brands to the Indian market,” said Nutrabolt VP of global sales Justin Becker. “We believe that the partnership will help us reach new audiences and provide them with high-quality nutritional supplements”.
The development marks a significant milestone for the growing sports nutrition industry in India and demonstrates the commitment of Nutra Prep and Nutrabolt to provide the best possible products to customers.
Brands
KKR sixes to power EV charger rollout under VIDA campaign
Cricket meets clean mobility as big hits spark India’s charging growth
NEW DELHI: VIDA, the electric mobility arm of Hero MotoCorp, has teamed up with Kolkata Knight Riders to launch a campaign that turns cricketing flair into real-world impact.
Titled ‘6 for 6’, the initiative promises to install a 6kW fast EV charger for every six hit by KKR during the ongoing Indian Premier League season. The idea is simple but powerful, as each big hit on the field contributes directly to expanding India’s fast-charging infrastructure.
The campaign builds on VIDA’s growing network, which already spans over 5,300 fast-charging points across more than 430 cities. With EV adoption gaining pace, the brand is using cricket’s mass appeal to accelerate both awareness and infrastructure growth.
Explaining the thinking behind the move, Hero MotoCorp emerging mobility business unit chief business officer Kausalya Nandakumar said, “Cricket has an incredible ability to unite and inspire millions across the country. With the ‘6 for 6’ campaign, we are turning every big hit on the field into a step towards a cleaner and a more accessible mobility future.”
She added that VIDA’s expanding fast-charging network and removable battery technology are designed to make EV ownership more convenient and practical for everyday users.
From the franchise’s side, the campaign is also about giving on-field moments a larger purpose. Kolkata Knight Riders chief executive officer Venky Mysore said, “The ‘6 for 6’ campaign exemplifies the potential of sport as a platform for meaningful, real-world impact. By linking every six to the expansion of EV charging infrastructure, this partnership transforms fan excitement into tangible progress.”
As part of the rollout, VIDA has introduced co-branded charging stations in KKR’s signature colours, with a flagship installation unveiled alongside team players. The chargers are designed for quick top-ups, powering VIDA scooters from zero to 80 percent in about an hour, while also being positioned along key highways to support longer journeys.
The initiative also taps into VIDA’s removable battery system, which allows users to charge using standard household plug points, adding flexibility to the charging ecosystem.
By blending the thrill of cricket with the urgency of clean mobility, VIDA and KKR have found a neat way to make every six count twice, once on the scoreboard and again on India’s road to an electric future.
