MAM
NuNectar Super Vita presents zero-sugar health drink for kids
Mumbai: NuNectar Super Vita is making waves as India’s first health drink designed exclusively for children. Brimming with 40 essential nutrients vital for kids’ growth, this exceptional beverage redefines healthy options by eliminating refined sugar.
What sets Super Vita apart from other kids’ drinks is its commitment to health. Unlike many drinks that contain refined sugar, Super Vita uses jaggery, a natural sweetener. This makes it a must-have for kids aged 4 and above. Not only does Super Vita provide vital nutrients necessary for growth, but it also treats little ones to a delicious flavor they’ll love.
The magic behind Super Vita lies in its three super grains – wheat, barley, and bajra. These grains offer an extra boost of goodness, making the drink a wholesome choice for kids.
A report by the Comprehensive National Nutrition Survey of Children highlights a concerning lack of six vital micronutrients in many Indian kids’ diets. These micronutrients, such as zinc, vitamin A, and folate, are essential for the proper mental and physical development of children. Super Vita steps in to address this ‘hidden hunger’ by providing these crucial nutrients in significant amounts.
Addressing the nutritional gaps that children aged four and above commonly face, Super Vita is formulated to provide them with 100 per cent of their daily vitamin D needs, 80 per cent of their required calcium, and other necessary minerals. With its enticing Swiss Chocolate flavor, this drink captures not just their attention but also their hearts.
It’s not just about nutrients; Super Vita champions a no-junk approach, meaning no preservatives or artificial flavors. NuNectar Foods is on a mission to redefine the standards of nutrition and taste in everyday foods. The brand aims to offer genuinely nutritious and delicious alternatives that are affordable to the common public.
“Regrettably, a majority of popular branded foods available today are laden with unhealthy ingredients, especially concerning children’s growth. In a scenario where diabetes and obesity are on the rise among both adults and kids in India, the importance of healthy eating cannot be overstated. That’s why NuNectar conducted extensive research and testing to bring this exceptionally healthy drink to kids aged 4 and above, which is free from refined sugar” said the founder of NuNectar.
Super Vita isn’t just a drink; it’s a powerful source of 40 essential nutrients that fuel muscle and bone growth, bolster immunity, and support brain function and physical energy. For parents seeking a wholesome choice for their children, NuNectar’s Super Vita emerges as the go-to health drink for a vibrant and nourished lifestyle.
Digital
Content India 2026 opens with a copro pitch, a spice evangelist and a £10,000 prize for Indian storytelling
Dish TV and C21Media’s three-day summit puts seven ambitious projects before an international jury, and two walk away with serious development money
MUMBAI: India’s content industry gathered in Mumbai this March for Content India 2026, a three-day summit organised by Dish TV in partnership with C21Media, and it wasted no time making a statement. The event opened with a Copro Pitch that put seven scripted and unscripted television concepts before an international panel of judges, and by the end of it, two projects had walked away with £10,000 each in marketing prize money from C21Media to support development and international promotion.
The jury, comprising Frank Spotnitz, Fiona Campbell, Rashmi Bajpai, Bal Samra and Rachel Glaister, evaluated a shortlist that ranged from a dark Mumbai comedy-drama about mental health (Dirty Minds, created by Sundar Aaron) to a Delhi coming-of-age mystery (Djinn Patrol, by Neha Sharma and Kilian Irwin), a techno-thriller about a teenage gaming prodigy (Kanpur X Satori, by Suchita Bhatia), an investigative crime drama blending mythology and modern thriller (The Age of Kali, by Shivani Bhatija), a documentary on India’s spice heritage (The Masala Quest, hosted by Sarina Kamini), a documentary on competitive gaming (Respawn: India’s Esports Revolution, by George Mangala Thomas and Sangram Mawari), and a reality-horror competition merging gaming and immersive fear (Scary Goose, by Samar Iqbal).
The session was hosted by Mayank Shekhar.
The two winners were Djinn Patrol, backed by Miura Kite, formerly of Participant Media and known for Chinatown and Keep Sweet: Pray & Obey, with Jaya Entertainment, producers of Real Kashmir Football Club, also attached; and The Masala Quest, created and hosted by Sarina Kamini, an Indian-Australian cook, author and self-described “spice evangelist.”
The summit also unveiled the Content India Trends Report, whose findings made for bracing reading. Daoud Jackson, senior analyst at OMDIA, set the tone: “By 2030, online video in India will nearly double the revenue of traditional TV, becoming the main driver of growth.” He noted that in 2025, India produced a quarter of all YouTube videos globally, overtaking the United States, while Indians collectively spend 117 years daily on YouTube and 72 years on Instagram. Traditional subscription TV is declining as free TV and connected TV gain ground, forcing broadcasters to innovate. “AI-generated content is just 2 per cent of engagement,” Jackson added, “highlighting the dominance of high-quality human content. The key for Indian media companies is scaling while monetising effectively from day one.”
Hannah Walsh, principal analyst at Ampere Analysis, added hard numbers to the picture. India produced over 24,000 titles in January 2026 alone, with 19,000 available internationally. The country now accounts for 12 per cent of Asia-Pacific content spend, up from 8 per cent in 2021, outpacing both Japan and China. Key exporters include JioStar, Zee Entertainment, Sony India, Amazon and Netflix, delivering over 7,500 Indian-produced titles abroad each year. The top importing markets are Saudi Arabia, the UAE, Egypt, the United States and the Philippines. Scripted content dominates globally at 88 per cent, with crime dramas and children’s and family titles performing particularly strongly.
Manoj Dobhal, chief executive and executive director of Dish TV India, framed the summit’s ambition squarely. “Stories don’t need translation. They need a platform, discovery, and reach, local or global,” he said. “India produces more movies than any country, our streaming platforms compete globally, and our tech and creators win international awards. Yet fragmentation slows growth. Producers, platforms, and tech move in different lanes. We need shared spaces, collaboration, and an ecosystem where ideas, technology, and people meet. That is why we built Content India.”
The data, the pitches and the prize money all pointed to the same conclusion: India is not waiting for the world to discover its stories. It is building the infrastructure to sell them.
