MAM
NueGo partners with new film ‘Khel Khel Mein’
Mumbai: GreenCell Mobility’s NueGo, an electric intercity bus brand, has announced a collaboration with the highly anticipated Bollywood film “Khel Khel Mein.” With an impressive ensemble cast including Akshay Kumar, Vaani Kapoor, Ammy Virk, Taapsee Pannu, Fardeen Khan, Pragya Jaiswal & Aditya Seal. This film promises to be a comedic and thought-provoking exploration of friendships and relationships.
“Khel Khel Mein,” directed by Mudassar Aziz and produced by T-Series Films, Wakaoo Films, and KKM Film Production. The film will be released on 15 August 2024, and is expected to entertain audiences with an engaging storyline and stellar performances.
This collaboration reflects NueGo’s dedication to innovation, sustainability, and cultural engagement, which complements the film’s dynamic and entertaining spirit. To commemorate this collaboration, NueGo is offering an exclusive 10 per cent discount on all flights. Passengers can take advantage of this offer by booking through the NueGo app and website (www.nuego.in) and using the code “KKM”. This special offer is only valid for a limited time and encourages environmentally conscious travelers to experience sustainable intercity travel at a reduced cost.
GreenCell Mobility CEO & MD Devndra Chawla stated, “NueGo is excited to partner with the star-studded cast of Khel Khel Mein, including Akshay Kumar, Taapsee Pannu, Ammy Virk, and more! Get ready for a blockbuster journey that’s both thrilling and eco-friendly! Our partnership aims to accelerate awareness of comfortable sustainable inter-city travel, making every journey a greener one.”
NueGo’s extensive network spans more than 100 cities across the country, ensuring that passengers not only arrive at their destination but also have a safe and comfortable journey. NueGo, a symbol of modern travel, offers dependability and comfort to travelers across the country.
Brands
Tata Consumer Products faces Rs 98 crore tax demand
Income tax authorities raise significant demand for the 2022-23 financial year
MUMBAI: Tata Consumer Products Limited has received an assessment order from the income tax department involving a substantial financial demand. The order, issued by the assistant commissioner of income tax in Kolkata, was received by the company on 13 March 2026. It follows an audit of the income tax returns filed for the 2022-23 financial year, during which the assessing officer made specific additions and disallowances to the company’s reported income.
The total demand raised by the authorities amounts to Rs 98,03,33,930, a figure that includes both the principal tax amount and accrued interest. This disclosure was made by the company’s company secretary & compliance officer, delnaz dara harda, in a formal filing to the National Stock Exchange and BSE Limited on 14 March 2026. The filing was made pursuant to Regulation 30 of the SEBI (Listing Obligations and Disclosure Requirements) Regulations, 2015.
In response to the order, Tata Consumer Products has stated that it believes the demand is not maintainable under current law. The management has confirmed that the company is currently in the process of filing an appeal against the assessment. Furthermore, the company clarified that there is no immediate impact on its current financial standing, operations, or other corporate activities resulting from this specific order.
