Brands
NueGo partners with ‘Main Atal Hoon’ film starring Pankaj Tripathi
Mumbai: GreenCell Mobility’s electric bus service, NueGo is to announce a groundbreaking collaboration with the much-awaited film “Main Atal Hoon”, starring actor Pankaj Tripathi. This partnership highlights NueGo’s dedication to expanding its reach and connecting with audiences through innovative and engaging narratives.
As a celebration of this partnership, NueGo is delighted to offer a special promotion: a flat 10 per cent discount on all travel routes. By simply using the promo code “ATAL” on the NueGo website, travellers can avail of this discount, making their journeys more accessible and eco-friendly. This exclusive offer, valid from 10 January 2024 to 18 February 2024, invites fans of the film and those looking to travel to enjoy sustainable travel with NueGo. Produced by Vinod Bhanushali’s Bhanushali Studios Ltd and Legend Studios, the biographical drama is directed by National Awardee director Ravi Jadhav and written by Rishi Virmani and Ravi Jadhav.
GreenCell Mobility CEO & MD Devendra Chawla expressed his enthusiasm about the partnership, stating, “Aligning with ‘Main Atal Hoon’ and its talented cast, including Pankaj Tripathi, symbolizes a perfect union of entertainment with sustainable travel. This initiative aims to raise awareness about eco-friendly transportation among a broader audience, reflecting our commitment to clean and green travel solutions.”
NueGo is dedicated to providing an exceptional travel experience that parallels air travel, with amenities like mobile charging points, ample legroom, and comfortable reclining seats. Safety is a top priority for NueGo, evident in its comprehensive measures including CCTV surveillance, driver breath analyzers, driver monitoring systems, and strict speed limit adherence. NueGo buses undergo 25 rigorous safety checks, ensuring the highest standards of safety, particularly for women seeking secure travel options.
NueGo’s network is extensive, covering routes from Delhi to major cities like Chandigarh, Dehradun, Agra, Ludhiana, Jaipur, Shimla, and more, as well as connecting various cities like Indore to Bhopal, Bhopal to Sagar, Bhopal to Ujjain, Hyderabad to Vijayawada, Hyderabad to Guntur, Hyderabad to Eluru, Bangalore to Tirupati, Bangalore to Chennai, Bangalore to Pondicherry, Bangalore to Coimbatore, Chennai to Tirupati and Chennai to Pondicherry.
Booking a journey on any of these routes is easy and accessible through NueGo’s official website www.nuego.in or other digital platforms like the NueGo app, Redbus, Paytm, and Abhibus.
Brands
Celsius100 Consulting names Rhys Rufus CEO
Long-time leader steps up as firm bets on continuity to drive next growth phase
BENGALURU: Celsius100 Consulting Private Limited has elevated long-serving leader Rhys Rufus to chief executive officer, marking a leadership shift as the firm prepares for its next phase of growth.
Rufus takes over from founder S Ghosh, who will continue as founder and managing director. In his new role, Ghosh will focus on strategic direction and new business opportunities, while Rufus assumes responsibility for daily operations and growth initiatives.
The appointment caps a 16-year journey for Rufus at the company. Having joined in its early years, he went on to build Celsius100’s digital services arm from scratch, turning it into one of the firm’s fastest-growing verticals. Under his leadership, the company strengthened its capabilities across digital marketing strategy, performance marketing, campaign execution and measurement.
Beyond digital, Rufus has played a key role in shaping the organisation’s talent pool and expanding its client base. He has led business development efforts across India and helped extend the firm’s footprint into the United Kingdom, reinforcing its position as a cross-market consulting partner.
“Rhys has been the backbone of our growth story for 16 years. He built our digital services practice from scratch, assembled a brilliant team, and won the trust of clients in India and the UK. His calm temperament, his deep commitment to quality, and his ability to forge lasting partnerships make him the ideal person to lead Celsius100 into its next chapter. I could not be more confident in this transition,” said Celsius100 Consulting Private Limited founder and managing director S Ghosh.
Rufus struck a reflective note on taking charge. “Celsius100 has been home for the better part of my professional life and I am deeply honoured to take on this responsibility. We have built something unique together over almost two decades, and I look forward to working with our talented team and valued clients to take the company to new heights. Our focus will remain on delivering work that truly transforms our partners’ businesses,” said Rufus.
Colleagues describe Rufus as a steady hand under pressure and a leader who prioritises long-term relationships. His elevation signals a clear bet on continuity, with the company choosing to promote from within rather than look outside for leadership.
As Celsius100 enters its next chapter, the transition reflects both stability and ambition, with a familiar face now steering the firm towards fresh opportunities.
