Brands
NueGo partners with ‘Main Atal Hoon’ film starring Pankaj Tripathi
Mumbai: GreenCell Mobility’s electric bus service, NueGo is to announce a groundbreaking collaboration with the much-awaited film “Main Atal Hoon”, starring actor Pankaj Tripathi. This partnership highlights NueGo’s dedication to expanding its reach and connecting with audiences through innovative and engaging narratives.
As a celebration of this partnership, NueGo is delighted to offer a special promotion: a flat 10 per cent discount on all travel routes. By simply using the promo code “ATAL” on the NueGo website, travellers can avail of this discount, making their journeys more accessible and eco-friendly. This exclusive offer, valid from 10 January 2024 to 18 February 2024, invites fans of the film and those looking to travel to enjoy sustainable travel with NueGo. Produced by Vinod Bhanushali’s Bhanushali Studios Ltd and Legend Studios, the biographical drama is directed by National Awardee director Ravi Jadhav and written by Rishi Virmani and Ravi Jadhav.
GreenCell Mobility CEO & MD Devendra Chawla expressed his enthusiasm about the partnership, stating, “Aligning with ‘Main Atal Hoon’ and its talented cast, including Pankaj Tripathi, symbolizes a perfect union of entertainment with sustainable travel. This initiative aims to raise awareness about eco-friendly transportation among a broader audience, reflecting our commitment to clean and green travel solutions.”
NueGo is dedicated to providing an exceptional travel experience that parallels air travel, with amenities like mobile charging points, ample legroom, and comfortable reclining seats. Safety is a top priority for NueGo, evident in its comprehensive measures including CCTV surveillance, driver breath analyzers, driver monitoring systems, and strict speed limit adherence. NueGo buses undergo 25 rigorous safety checks, ensuring the highest standards of safety, particularly for women seeking secure travel options.
NueGo’s network is extensive, covering routes from Delhi to major cities like Chandigarh, Dehradun, Agra, Ludhiana, Jaipur, Shimla, and more, as well as connecting various cities like Indore to Bhopal, Bhopal to Sagar, Bhopal to Ujjain, Hyderabad to Vijayawada, Hyderabad to Guntur, Hyderabad to Eluru, Bangalore to Tirupati, Bangalore to Chennai, Bangalore to Pondicherry, Bangalore to Coimbatore, Chennai to Tirupati and Chennai to Pondicherry.
Booking a journey on any of these routes is easy and accessible through NueGo’s official website www.nuego.in or other digital platforms like the NueGo app, Redbus, Paytm, and Abhibus.
Brands
Devyani International Ltd plans three-subsidiary merger to streamline operations
QSR operator moves to streamline structure and unlock operational synergies
Devyani International is tightening its corporate kitchen. The quick-service restaurant operator has approved a scheme to merge three subsidiaries—Sky Gate Hospitality, Blackvelvet Hospitality and Say Chefs Eatery—into the parent company in a bid to simplify its structure and sharpen operational efficiency.
The decision was cleared at a board meeting on March 10 and disclosed in a regulatory filing to the stock exchanges. The merger will take effect from April 1, 2025, subject to statutory approvals.
All three transferor companies are direct or indirect wholly owned subsidiaries, meaning no fresh shares will be issued and the shareholding pattern of Devyani International will remain unchanged once the scheme is completed.
The subsidiaries together operate more than 100 outlets—including dine-in restaurants and cloud kitchens, spread across over 40 cities such as Delhi NCR, Mumbai, Kolkata and Bengaluru.
Devyani International, the largest franchisee of Yum Brands in India, said the consolidation is aimed at generating operational synergies, optimising resource utilisation and reducing layers within the corporate structure.
Financially, the move brings together businesses of varying scale. As of March 31, 2025, Devyani International reported a net worth of Rs 10,381.02 million and turnover of Rs 33,493.33 million. Sky Gate Hospitality posted a net worth of Rs 761.14 million with turnover of Rs 2,657.57 million, while Blackvelvet Hospitality and Say Chefs Eatery reported smaller operations and negative net worth.
The merger will consolidate these operations under a single corporate umbrella as the company sharpens its focus on scale and efficiency.
Devyani International currently runs more than 2,000 outlets across over 280 cities in India, Nigeria, Nepal and Thailand. Its portfolio includes franchise rights for brands such as Pizza Hut, KFC, Costa Coffee, Tea Live, New York Fries and Sanook Kitchen, alongside its own food brands.
With the paperwork underway and approvals pending, Devyani is essentially clearing the corporate clutter—turning three subsidiaries into one tighter, leaner operation. In the QSR world, even the back office needs a spring clean.
