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NPCI Bharat BillPay appoints Noopur Chaturvedi as CEO

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Mumbai: The National Payments Corporation of India (NPCI) on Thursday said it has appointed Noopur Chaturvedi as chief executive officer (CEO) of NPCI Bharat BillPay Ltd (NBBL).

As its CEO, Chaturvedi’s mandate is to work on the Reserve Bank of India’s (RBI) vision to scale up the Bharat Bill Pay platform (BBPS) and make it the most preferred solution for all bill payments. She will work closely with the BBPS ecosystem to grow digital bill payments with superior customer experience, said the press statement.

Chaturvedi comes with two decades of experience in the banking and fintech industry. Prior to NPCI, she held leadership positions at PayU and Airtel Payments Bank. She started her BFSI journey with CitiBank and has also worked with ING Vysya Bank, Samsung, and Infosys, and holds a bachelor’s degree in Computer Science and management from IIM Lucknow.

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NBBL is a wholly-owned subsidiary of National Payments Corporation of India and came into effect on 1 April. According to the statement, NBBL is growing rapidly on account of the ease and accessibility it offers to the customers and the one-stop solution to billers for low-cost collections. Currently, NBBL offers recurring payment services to customers across several segments, including bill payments for electricity, telecom, DTH, gas, education fees, water, and municipal taxes, NETC FASTag recharge, loan repayments, insurance, cable, housing society charges, and others.

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Brands

Tanishq enters natural gemstone segment with Triptii Dimri campaign

Hues collection debuts ahead of Akshaya Tritiya, spotlighting self-expression

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MUMBAI: Tanishq is stepping into the natural gemstone jewellery space with a new campaign featuring actor Triptii Dimri, marking a strategic expansion ahead of Akshaya Tritiya.

The launch introduces the brand’s latest collection, ‘Hues’, a design-led range crafted in 18kt gold and built around 100 percent natural gemstones. The move signals Tanishq’s intent to tap into a fast-growing category driven by consumers seeking authenticity, individuality and expressive styling.

Conceptualised by Lowe Lintas, the campaign film leans into the idea of colour as a form of self-expression. Set in a muted, almost paused world, the narrative comes alive as Dimri selects her jewellery, triggering a burst of colour that transforms her surroundings. The visual metaphor captures how jewellery is evolving from occasion-led adornment to a more personal, mood-driven choice.

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The ‘Hues’ collection draws inspiration from the vibrancy of an Indian summer, featuring gemstones such as emeralds, amethysts, citrines, tourmalines and tanzanites. With sculptural forms and techniques like cabochon cuts and layering, the designs aim to bring depth, movement and a contemporary aesthetic to fine jewellery.

Titan Company Limited chief marketing officer Pelki Tshering said, “‘Hues’ marks a bold new chapter as we introduce natural gemstone jewellery in India. The collection reflects the evolving Tanishq woman who is expressive and confident, and seeks jewellery that mirrors her individuality.”

Sharing her perspective, Triptii Dimri said, “What I love about this collection is how it celebrates self-expression through colour. It feels less about occasion and more about expressing who you are in the moment.”

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Priced from Rs 30,000, the collection is positioned for both everyday wear and special occasions. To coincide with the festive season, the brand is also rolling out promotional offers, including discounts on making charges and gold rate protection schemes.

With Hues, Tanishq is not just adding a new category but also reshaping how jewellery is worn and perceived, placing personal expression and colour firmly at the centre of its design philosophy.

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