Brands
Nova Dairy’s pure ghee to grace Ayodhya Ram Mandir’s pran pratishtha ceremony
Mumbai: Nova Dairy, a key producer in the Indian dairy industry, is honoured to announce that its ghee has been chosen as a vital ingredient of the upcoming pran pratishtha ritual to be held at the Ayodhya Ram Mandir. As the divine presence of Lord Ram is officially installed within the newly-built temple, this religious occasion represents a turning point inside the records of Ayodhya and Hinduism.
As an excellent provider of premium dairy products, Nova Dairy takes terrific satisfaction in providing wholesome, natural ghee made from premium-quality milk. The choice of Nova Dairy’s ghee for this eagerly anticipated and immaculate ceremony demonstrates the company’s commitment to excellence, purity, and culture.
The Ayodhya Ram Mandir, an esteemed image of cultural and religious significance for tens of millions of Hindus across the country and the globe, will prepare the prasad for the ritual through the use of Nova Dairy’s ghee. Reputable institutions have confidence in Nova Dairy to deliver products that are up to par, and this decision shows that trust.
Upholding the genuineness and purity of its products has always been a top priority for Nova Dairy. The manufacturer’s determination to excellence is in best concord with the sanctity of the pran pratishtha ceremony, wherein every factor is chosen with the greatest care and devotion.
“We are deeply honored and humbled that the Ram Mandir committee has chosen our ghee for such a significant and sacred event. Purity has constantly been our top priority when it comes to our products, and we’re proud that our ghee lives up to the requirements of purity required for this ritual,” stated Sterling Agro Industries Ltd (Nova Dairy Products) director Ravin Saluja.
Nova Dairy is deeply thankful to the organisers of the Ayodhya Ram Mandir pran pratishtha ceremony for entrusting them with this auspicious responsibility. The company looks forward to contributing to the religious importance of this occasion.
Brands
Rakesh Menon joins Paytm as avp – lending
Fintech product leader takes on new role after building digital lending, payments and credit products across fintech ecosystem
MUMBAI: Rakesh Menon has joined Paytm as assistant vice president – lending, taking on a new role focused on strengthening the company’s lending and credit products.
Prior to this, Menon worked at Profectus Capital Pvt Ltd as chief manager – payments based financing and digital lending.
At Profectus, he designed and launched digital credit products for merchants with variable cash flows, including overdraft-linked and revenue-share lending models. He led end-to-end LOS–LMS API integrations with payment partners and aggregators, enabling real-time underwriting, disbursal and repayment workflows.
He also worked on funnel optimisation initiatives using journey analytics, improving onboarding, KYC and disbursal conversion by 35 per cent. He developed ecosystem partnerships for transaction-data-based credit assessment and automated settlement systems, and collaborated with credit and data science teams to strengthen risk models and early delinquency detection.
Menon standardised partner onboarding and API frameworks, reducing go-live timelines by 40 per cent and improving digital scalability.
Before Profectus Capital, he worked at PayU as senior manager – presales lead – enterprise business from August 2022 to August 2023. He set up a national presales function for fintech and digital commerce clients, aligning solutions such as EMI, BNPL, BBPS and offer engines to merchant requirements.
He also helped improve conversion rates by around 15 per cent through merchant persona mapping, demo frameworks and structured sales playbooks, working closely with product and go-to-market teams.
From April 2019 to July 2022, Menon served as business unit head – SMB – direct acquisitions at Worldline, where he built the SMB online payments vertical from scratch. The business scaled to Rs 2,500 crore in annual transaction volume, growing at 45 per cent year-on-year.
During this period, he introduced paperless onboarding processes including eKYC and eSign, developed partner dashboards and CRM automation systems, and integrated platforms such as Shopify, WooCommerce and Tally to expand merchant adoption.
Across roles, Menon has worked across digital lending, payments and merchant financing, with experience in product development, ecosystem partnerships, API integrations and fintech-led growth strategies.
At Paytm, he will focus on scaling lending products and strengthening digital credit infrastructure within the company’s financial services ecosystem.
His appointment comes as fintech firms continue to expand their lending and embedded finance offerings in a competitive market.
