Brands
Nova Dairy’s pure ghee to grace Ayodhya Ram Mandir’s pran pratishtha ceremony
Mumbai: Nova Dairy, a key producer in the Indian dairy industry, is honoured to announce that its ghee has been chosen as a vital ingredient of the upcoming pran pratishtha ritual to be held at the Ayodhya Ram Mandir. As the divine presence of Lord Ram is officially installed within the newly-built temple, this religious occasion represents a turning point inside the records of Ayodhya and Hinduism.
As an excellent provider of premium dairy products, Nova Dairy takes terrific satisfaction in providing wholesome, natural ghee made from premium-quality milk. The choice of Nova Dairy’s ghee for this eagerly anticipated and immaculate ceremony demonstrates the company’s commitment to excellence, purity, and culture.
The Ayodhya Ram Mandir, an esteemed image of cultural and religious significance for tens of millions of Hindus across the country and the globe, will prepare the prasad for the ritual through the use of Nova Dairy’s ghee. Reputable institutions have confidence in Nova Dairy to deliver products that are up to par, and this decision shows that trust.
Upholding the genuineness and purity of its products has always been a top priority for Nova Dairy. The manufacturer’s determination to excellence is in best concord with the sanctity of the pran pratishtha ceremony, wherein every factor is chosen with the greatest care and devotion.
“We are deeply honored and humbled that the Ram Mandir committee has chosen our ghee for such a significant and sacred event. Purity has constantly been our top priority when it comes to our products, and we’re proud that our ghee lives up to the requirements of purity required for this ritual,” stated Sterling Agro Industries Ltd (Nova Dairy Products) director Ravin Saluja.
Nova Dairy is deeply thankful to the organisers of the Ayodhya Ram Mandir pran pratishtha ceremony for entrusting them with this auspicious responsibility. The company looks forward to contributing to the religious importance of this occasion.
Brands
Faber-Castell India appoints Sunaina Haldar as director – marketing
With stints at Tata, SleepyCat and ADF Foods under her belt, Haldar is primed to redraw Faber-Castell’s brand story
MUMBAI: Faber-Castell India has poached Sunaina Haldar from ADF Foods, appointing her director – marketing as the German stationery brand looks to muscle up in a category that is rapidly reinventing itself around creativity and self-expression.
Haldar hit the ground running. “My first couple of weeks have been incredibly energising, understanding consumers, visiting markets, engaging with retailers and immersing myself into the world of Faber-Castell Group,” she said.
She arrives with considerable firepower. At ADF Foods, Haldar ran marketing across India and international markets for a portfolio spanning Ashoka, Aeroplane, Camel and ADF Soul. Before that, she was vice-president – marketing at direct-to-consumer mattress brand SleepyCat, where she helmed brand, content and performance marketing. Her résumé also includes a stint leading marketing, new product development and CRM for Tata SmartFoodz at Tata Consumer Products, no small proving ground.
Between corporate roles, Haldar also operated as a fractional CMO for early-stage startups, building marketing strategy and operational structures from scratch, a signal that she knows how to move fast with limited resources.
With 18 years straddling FMCG, D2C and the startup world, Haldar now takes the reins at a brand that has long owned the classroom but is clearly hungry for the living room. In a stationery market where the pencil has become a lifestyle statement, Faber-Castell has picked someone who knows exactly how to sell that story.
