Brands
Nova Dairy churns up summer delight with cool and creamy health picks
MUMBAI: Sip, slurp, and stay cool Nova Dairy’s serving summer on ice with a health twist. Nova Dairy, one of India’s trusted dairy brands, is turning up the chill with its newly launched summer-ready range, under the banner ‘Thandi Sehat, Garmi Mein Bhi’. As temperatures rise, so does the thirst for something refreshing yet nutritious and Nova’s got just the creamy fix.
The line-up? A deliciously desi quartet of buttermilk, lassi, curd, and flavoured milk tailored not just for taste, but also for health. From tangy buttermilk that aids digestion to probiotic-rich curd that cools the gut, and indulgent lassi that soothes the soul to flavoured milk for an energy boost on-the-go, this range hits the hydration sweet spot for the Indian summer.
“At Nova Dairy, we understand the importance of seasonal nutrition. With ‘Thandi Sehat, Garmi Mein Bhi’, we aim to offer wholesome, cooling dairy solutions that promote health while delighting the taste buds,” said Sterling Agro Industries Ltd director Ravin Saluja.
A household name known for its emphasis on purity and nutrition, Nova Dairy has long championed farm-fresh dairy from ghee and paneer to milk fortified with taste and trust. This latest campaign adds a seasonal splash to the portfolio, focusing on products that not only cool the body but also nourish it.
Available now in stores and online, Nova’s summer collection ensures your fridge is stocked with the kind of health that tastes like a treat. So whether you’re beating the heat post-lunch or just grabbing a chilled pick-me-up, Nova invites you to sip into summer, the desi way.
Stay cool. Stay healthy. Stay Nova.
Brands
Rakesh Menon joins Paytm as avp – lending
Fintech product leader takes on new role after building digital lending, payments and credit products across fintech ecosystem
MUMBAI: Rakesh Menon has joined Paytm as assistant vice president – lending, taking on a new role focused on strengthening the company’s lending and credit products.
Prior to this, Menon worked at Profectus Capital Pvt Ltd as chief manager – payments based financing and digital lending.
At Profectus, he designed and launched digital credit products for merchants with variable cash flows, including overdraft-linked and revenue-share lending models. He led end-to-end LOS–LMS API integrations with payment partners and aggregators, enabling real-time underwriting, disbursal and repayment workflows.
He also worked on funnel optimisation initiatives using journey analytics, improving onboarding, KYC and disbursal conversion by 35 per cent. He developed ecosystem partnerships for transaction-data-based credit assessment and automated settlement systems, and collaborated with credit and data science teams to strengthen risk models and early delinquency detection.
Menon standardised partner onboarding and API frameworks, reducing go-live timelines by 40 per cent and improving digital scalability.
Before Profectus Capital, he worked at PayU as senior manager – presales lead – enterprise business from August 2022 to August 2023. He set up a national presales function for fintech and digital commerce clients, aligning solutions such as EMI, BNPL, BBPS and offer engines to merchant requirements.
He also helped improve conversion rates by around 15 per cent through merchant persona mapping, demo frameworks and structured sales playbooks, working closely with product and go-to-market teams.
From April 2019 to July 2022, Menon served as business unit head – SMB – direct acquisitions at Worldline, where he built the SMB online payments vertical from scratch. The business scaled to Rs 2,500 crore in annual transaction volume, growing at 45 per cent year-on-year.
During this period, he introduced paperless onboarding processes including eKYC and eSign, developed partner dashboards and CRM automation systems, and integrated platforms such as Shopify, WooCommerce and Tally to expand merchant adoption.
Across roles, Menon has worked across digital lending, payments and merchant financing, with experience in product development, ecosystem partnerships, API integrations and fintech-led growth strategies.
At Paytm, he will focus on scaling lending products and strengthening digital credit infrastructure within the company’s financial services ecosystem.
His appointment comes as fintech firms continue to expand their lending and embedded finance offerings in a competitive market.
