Brands
Nourish Mantra launches Urban Rani Daily Moisturizing Cream
Mumbai: Nourish Mantra, a renowned name in the skincare industry, is proud to announce the launch of its latest skincare marvel – the Urban Rani Daily Moisturizing Cream. This luxurious cream is specifically designed to bring out the queen within every woman, offering a revolutionary solution to elevate their skincare routine. Urban Rani Daily Moisturizing Cream by Nourish Mantra promises to cater to diverse skin types and deliver unparalleled benefits. Its unique formula has been crafted to combat skin concerns like dryness, dullness, and lack of radiance while ensuring an enchanting glow that befits royalty.
The team of experts at Nourish Mantra understands the importance of a non-greasy, lightweight formula that seamlessly absorbs into the skin. The cream offers precisely that with its multifaceted skincare approach. Its carefully curated ingredients like Hyaluronic Acid, Niacinamide, and Seabuckthorn Fruit Extracts, work synergistically to provide nourishment, hydration, and rejuvenation, making it suitable for all skin types. It has been developed with the finest natural ingredients making it free from harmful chemicals, parabens, and sulphates, to ensure a safe and indulgent skincare experience for its customers.
With the launch of Urban Rani Daily Cream, Nourish Mantra aims to revolutionise the skincare industry and empower women to embrace their inherent beauty. They believe that every woman deserves to feel like a queen, and the cream is here to make that dream a reality.
Nourish Mantra founder & CEO Ritika Jayaswal said, “Urban Rani range remains committed to ethical practices and ensures that the Daily Cream is free from harmful chemicals. Our products are made with love, care, and a dedication to quality, allowing you to indulge in a regal skincare experience. We would like you to feel truly special while you indulge yourself in this beautiful ritual which has been created with a careful selection of ingredients.”
Price: Rs 449/- for 50 gms
Brands
Lotus Herbals unveils HydroActivated sunscreen with high-impact campaign
Harnaaz Sandhu fronts digital push spotlighting breakthrough sun care tech
MUMBAI: Lotus Herbals has rolled out a high-decibel marketing campaign to introduce what it calls India’s first hydro-activated sunscreen, aiming to reshape how consumers think about sun protection.
At the centre of the launch is the Safe Sun HydroActivated Sunscreen SPF 50+ PA+++, a formulation built on a patent-pending Hydrosome Technology that activates on contact with moisture. Unlike conventional sunscreens that can weaken with sweat, this product is designed to do the opposite, boosting protection when the skin is exposed to water or perspiration.
The campaign is led by Harnaaz Sandhu and is being amplified across OTT platforms, social media and outdoor locations in key metro cities. The brand film takes a light, relatable approach to everyday sunscreen struggles such as uneven application and fading protection, while positioning the new product as a reliable, high-performance alternative for active lifestyles.
Beyond its core technology, the sunscreen features next-generation UV filters and Edelweiss Flower Extract, offering hydration alongside protection. The formula claims up to 10 hours of water resistance and even, all-round defence against sun exposure and tanning, targeting consumers who want both skincare and performance in one product.
Speaking about the launch, Lotus Herbals chairman and managing director Nitin Passi said, “We are excited to launch India’s first sunscreen with hydroactivated technology which is our most innovative product launch. This isn’t just a sunscreen; it’s a technological breakthrough that utilises a novel manufacturing process. We’ve created a product that stays invisible on the skin yet becomes a performance powerhouse when the user is most active.”
Sharing her experience, Lotus Herbals brand ambassador Harnaaz Sandhu said, “I am thrilled to be associated with Lotus Herbals Safe Sun for their new sun protection campaign. In my world, there is no room for shortcuts, and I need functional and reliable products that work as hard as I do. The hydroactivated sunscreen is a game-changer because it blends with my skin and protects me better when I’m pushing my limits.”
The campaign is being distributed across platforms including JioStar connected TV integrations and ZEE5, along with television placements such as Sa Re Ga Ma Pa in West Bengal. A large influencer push involving over a thousand creators, along with in-store branding and retail activations, is also part of the rollout.
With a blend of science-led positioning and mass-market storytelling, Lotus Herbals is betting on innovation to stand out in the crowded sun care segment, hoping its moisture-powered promise strikes the right chord with today’s always-on consumers.
