MAM
Northpoint Centre of Learning & Dentsu Aegis launch OOH Advertising programme
MUMBAI: Given the technological metamorphosis that out-of-home (OOH) is currently witnessing, it has emerged as one of the fastest growing segments in the Marketing Communications industry.
For the young job seeking community, the sector has opened up lucrative career opportunities. Consequently, with much room to maneuver for ambitious youngsters, Dentsu Aegis Network and Northpoint have announced the launch of the ‘Post Graduate Program in Out Of Home Advertising (The PGP-OOHA) programme.
The PGP-OOHA programme is being conducted by Northpoint Centre of Learning, a Management Resource Development Centre, located in Khandala, in collaboration with the leading out-of-home agencies – Posterscope India and Milestone Brandcom.
Designed to develop future managers, the course is a six-month fast-track post graduate career programme. It is designed to give a thorough working knowledge of OOH advertising and communications including retail, rural and experiential and how they are all inter-related.
The course comprises modules, research projects and workshops followed by an internship with Posterscope and Milestone Brandcom.
A strong emphasis will be laid on student performance evaluation through projects and practical assignments and research done by the students. While the entire semester will provide a comprehensive perspective of OOH advertising and communications, the latter part will be project-based with hands-on production and execution experiences.
Northpoint Centre of Learning chairman Prem Mehta said, “The launch of this program is another step in keeping with Northpoint’s mission to prepare young graduates for careers in specialised areas of business. Once again, Northpoint has tied up with the leaders in the OOH industry to ensure relevance of training content, training by industry professionals and substantial field and on-job internships to prepare job-ready managers.”
Dentsu Aegis Network chairman and CEO South Asia and Posterscope and psLive – Asia Pacific chairman Ashish Bhasin stated, “Today, Dentsu Aegis Network is amongst the fastest growing communications groups in India and understand the need of trained talent that the industry currently needs. Therefore, we are committed to developing professional talent for the industry as a partner on this programme.”
Dentsu Aegis Network will consider all successful candidates for final placement.
Milestone Brandcom MD and CEO Nabendu Bhattacharyya opined, “Our objective is to create and attract talent to the OOH Industry where no such formal program existed prior to this, we believe this OOH program will benefit many new entrants as well as the existing trade practitioners in this dynamic Industry. Our, overall objective is to bring in fresh minds into the OOH Communications business for the exponential growth of the Industry. As a Leading OOH Group, “OOH Program” is our contribution to the Industry.”
Posterscope Asia Pacific regional director and Posterscope Group India managing director Haresh Nayak added, “Posterscope has always prided itself in being innovators, be it in terms of team construct, offerings, services or thought leadership for the last 7 years. This initiative is an extension of that belief, of ‘innovating the way brands are built’ and talented people are the nucleus of innovation. This platform will attract and nurture these talents who will be the future minds and leaders in the Out of Home space.”
AD Agencies
WPP Media elevates Dipti Gulati to vp, client growth for APMEA
Singapore-based executive to commercialise AI-powered solutions business across the region
SINGAPORE: WPP Media has promoted Dipti Gulati to vice president, client growth, handing her the mandate to lead the commercialisation of its solutions business across APMEA.
Based in Singapore, Gulati steps up after serving as senior director, client growth, where she drove expansion across APAC spanning programmatic, search, social, CTV, DOOH and cross-channel offerings. Now, she is tasked with translating advanced AI, data and technology ecosystems into scalable growth strategies for global brands across FMCG, luxury, F&B and financial services.
“I commercialise the future of media — at scale, across APMEA,” Gulati said, announcing her appointment. She added that she turns advanced data, AI and technology ecosystems into real commercial outcomes, shifting the conversation “from a pure media play to owning business outcomes”.
Her brief is unapologetically future-facing: addressable, accountable and AI-powered media. She will work with cross-market teams across APMEA, bringing together diverse perspectives and cultures to accelerate growth and build what she calls the “future of media”.
Gulati’s rise caps nearly two years at WPP Media and follows a six-month stint as regional director of growth, APAC, at Mindshare, where she led new business development and expanded capabilities for existing clients. Earlier, as global account director for integrated marketing communications on the Unilever business, she drove communications strategy for multi-million dollar beauty and wellbeing brands across Southeast Asia.
Before that, Gulati spent close to two years as associate director at Warner Bros. Discovery in Singapore. She also served as director, strategic partnerships and market development at TrustSphere, leading go-to-market and growth initiatives across Asia and evangelising relationship analytics to C-level executives. TrustSphere, credited by industry and Harvard Business School case studies as a pioneer in relationship analytics, became a springboard for her deeper engagement with data-driven growth.
Her board and evangelist roles at the Asia Cloud Computing Association and its Asia Analytics Alliance further sharpened her regional policy and analytics credentials. Earlier chapters include marketing consultancy at Blockchain Foundry and a seven-year run at Warner Bros. Discovery in India, where she led ad-sales and business development for HBO and WB across north and east India, delivering record billings. She began her career at Diligent Media Corporation Ltd and Bennett, Coleman and Co. Ltd..
From ad-sales floors in Delhi and Mumbai to boardrooms in Singapore, Gulati’s arc mirrors the industry’s own shift — from selling spots and slots to engineering outcomes through data and AI. At WPP Media, the brief is clear: scale smarter, move faster and turn algorithms into advantage.
