Brands
Nordgreen appoints Harnaaz Sandhu as brand ambassador
Mumbai: Copenhagen, Denmark – Nordgreen, has announced the appointment of Harnaaz Sandhu, former Miss Universe, as its new brand ambassador. This partnership signifies a significant milestone as Nordgreen aims to deeply connect with the aspirational spirit of India.
From the heart of Copenhagen to the vibrant streets of India, Nordgreen’s watches symbolize more than just timekeeping—they embody a philosophy of elegance, responsibility, and timeless beauty. Harnaaz Sandhu, with her inspiring journey from a small village in Punjab to the global stage, perfectly mirrors this ethos. Her story resonates with millions of Indians who dream big and work passionately towards their goals.
Riveram India Pvt. Ltd. is the exclusive distributor for Nordgreen watches in India. Riveram India co-founder Sana Khan stated, “We are excited to have Harnaaz Sandhu on board, who made our country proud by winning the Miss Universe title in 2021. Her journey mirrors our brand’s values of resilience, grace, and the power of dreams. We believe this synergy will inspire many to embrace their unique stories and strive for greatness.”
“I am thrilled to partner with Nordgreen, a brand that beautifully combines Scandinavian elegance with a commitment to respect and responsibility for future generations. Their dedication to quality craftsmanship and social responsibility resonates deeply with me. Together, we aim to inspire others to embrace a mindful lifestyle, where every moment is cherished and every choice makes a difference,” expressed Sandhu.
Head of talent Rishu Bartaria shared: “We are thrilled to announce our partnership with this esteemed Danish watch brand for Harnaaz Sandhu. Their elegance and dedication to craftsmanship perfectly align with Harnaaz’s values and our agency’s commitment to excellence. This collaboration celebrates sophistication and style, and we look forward to creating memorable moments together.”
Brands
IICT partners with Gativedhi to bring studio production tools to students
New MoU lets students explore AI-driven production pipelines for AVGC-XR
MUMBAI: The Indian Institute of Creative Technologies (IICT) has teamed up with Gativedhi Technologies to give students a front-row seat to modern studio production. The collaboration will integrate Gativedhi’s AI-powered production intelligence platform, Shotrack, into academic programmes, letting students experience the workflow systems used by animation, VFX and gaming studios.
Under the MoU, faculty, students and researchers will get hands-on access to Shotrack through beta programmes, pilot deployments and academic evaluations. This will allow them to explore simulated production pipelines, understand asset management, track tasks and monitor schedules, essentially seeing how complex projects come together behind the scenes.
Shotrack is designed to tackle a key industry challenge: when multiple studios work on the same project, differing internal systems often create bottlenecks, slow approvals and complicate version control. The platform provides a unified production environment, enabling smoother collaboration across distributed teams while generating operational insights and predictive analytics to optimise crew allocation, forecast schedule risks and manage costs.
The collaboration also opens doors to Gativedhi’s wider ecosystem. Upcoming tools include StudioTrack, for studio operations management covering budgeting, recruitment and IT infrastructure, and WorkTrack, which measures workflow efficiency and team productivity across industries.
IICT plans to embed these tools into programmes covering animation pipelines, VFX workflows, gaming production and media project management. Students will also benefit from guest lectures, masterclasses, workshops, internships and research projects that connect academic learning with real-world studio practices.
IICT CEO Vishwas Deoskar, said the partnership provides “An environment where production pipeline tools can be explored, tested and refined while students gain insight into how large-scale productions are organised.”
Gativedhi Technologies founder & CEO Senthil Kumar added, “This collaboration introduces students to real-world studio management tools and helps us improve our platform with academic feedback.”
With Shotrack in classrooms, India’s future animators, VFX artists and gaming producers will get a taste of studio life long before they step into one.
